UiPath, a global leader in agentic automation, has appointed Michael Atalla as its new Chief Marketing Officer to spearhead its global marketing strategy. With over two decades of experience, Atalla will drive UiPath’s leadership in agentic AI and orchestration, delivering transformative automation solutions to enhance business processes across industries.
UiPath names Michael Atalla as Chief Marketing Officer to lead global marketing.
Atalla to drive adoption of agentic AI and orchestration solutions.
Brings 20+ years of marketing expertise from F5 and Microsoft.
Led Microsoft Office’s transition to Office 365 cloud platform.
Focuses on building UiPath’s brand in the agentic AI revolution.
Aims to enhance customer outcomes through innovative automation.
Michael Atalla joins UiPath to oversee brand, performance, demand generation, and communications, with a focus on advancing the company’s leadership in agentic AI and orchestration. His role will emphasize delivering high-impact automation solutions that transform complex business processes. “I'm excited to join UiPath at this pivotal moment in its journey,” said Atalla. “The company's vision, platform, and leadership form a powerful combination to help customers across industries and the globe realize the full potential of AI.”
Atalla brings extensive experience, having served as Senior Vice President and Head of Worldwide Marketing at F5, where he led global marketing efforts for four years. Prior to that, he founded The MJJM Group, guiding early-stage companies to achieve funding and growth. His 15-year tenure at Microsoft included pivotal roles in transforming Microsoft Office into Office 365, a leader in cloud productivity. “This next chapter in our story depends on our ability to combine stories of real-world success with industry-defining solutions and partners to bring value to our customers,” said UiPath Founder and CEO Daniel Dines.
Atalla’s appointment aligns with UiPath’s mission to empower enterprises with AI-driven automation. His expertise in building market-moving brands will strengthen UiPath’s position in the agentic AI era. By focusing on real-world applications, such as automating financial workflows and supply chain operations, Atalla aims to enhance customer outcomes and solidify UiPath’s category leadership.
Beyond technology, Atalla has supported education equity through involvement with City Year Seattle and Yellow Wood Academy, focusing on racial and neurodiversity inclusion. His holistic leadership approach combines technical credibility with a commitment to impactful change, aligning with UiPath’s vision of delivering clarity and urgency in automation solutions.
UiPath’s appointment of Michael Atalla marks a strategic step toward reinforcing its leadership in agentic AI and automation. With his proven track record, Atalla is poised to drive market awareness and deliver transformative solutions, positioning UiPath as a pioneer in the evolving automation landscape.
UiPath is a global leader in agentic automation, empowering enterprises to harness the full potential of AI agents to autonomously execute and optimize complex business processes. The UiPath Platform™ uniquely combines controlled agency, developer flexibility, and seamless integration to help organizations scale agentic automation safely and confidently. Committed to security, governance, and interoperability, UiPath supports enterprises as they transition into a future where automation delivers on the full potential of AI to transform industries.
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