Treasure Data, a leading AI-powered Customer Data Platform (CDP), has announced the availability of its AI Agent Foundry in the new AI Agents and Tools category of AWS Marketplace. Built on Amazon Bedrock, this solution enables enterprises to build, deploy, and manage custom AI agents, driving automation, personalization, and real-time insights for customer data ecosystems.
Treasure Data’s AI Agent Foundry is now available in AWS Marketplace’s AI Agents and Tools category.
Built on Amazon Bedrock, it supports custom and out-of-the-box AI agents for enterprise-scale CDP.
Enables automation of audience creation, next-best-action decisions, and data quality checks.
Features Model Context Protocol (MCP) Server for secure, no-SQL data queries using natural language.
Streamlines procurement with AWS accounts, reducing vendor evaluation time.
Announced on July 17, 2025, to accelerate AI-driven customer experience innovation.
Treasure Data’s AI Agent Foundry, integrated with Amazon Bedrock, allows businesses to create and orchestrate AI agents that leverage the Diamond Record—Treasure Data’s unified, privacy-compliant customer data graph. “By offering our AI Agent Foundry through the AWS Marketplace AI Agents and Tools storefront, we’re providing customers with a streamlined way to access our agentic platform,” said Rafa Flores, Chief Product Officer at Treasure Data. Customers report up to 60% faster campaign launches and 30% improved segmentation accuracy using agents like Audience Agent.
The AI Agent Foundry offers:
Flexible Agent Frameworks: Supports custom agents for tasks like sentiment analysis, predictive pricing, and personalized content generation.
Low-Latency Decisioning: Enables real-time insights and actions, such as next-best-action recommendations.
No-Code Tools: Empowers marketers and data teams to activate AI use cases without technical expertise.
Model Context Protocol (MCP) Server: Facilitates secure, natural-language queries of enterprise data, eliminating SQL dependency.
These features ensure compliance, auditability, and precision, with agents grounded in the Diamond Record to eliminate LLM hallucinations.
The AWS Marketplace’s AI Agents and Tools category, launched at AWS Summit New York City 2025, simplifies procurement by allowing customers to purchase solutions using AWS accounts. This reduces vendor evaluation time by up to 60%, per industry estimates, and provides centralized control over licensing and payments. “Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions,” noted Treasure Data, aligning with the platform’s 900+ pre-built agents and tools.
Major enterprises are already leveraging the AI Agent Foundry for intelligent audience creation, automated decision-making, and data quality validation. For example, the Audience Agent enables marketers to query customer data in natural language, achieving faster segmentation and campaign activation. The Migration Agent, part of Treasure Data’s CDP Trade-Up program, cuts migration time by up to 60% by auto-generating SQL and pipelines. These capabilities drive measurable outcomes, including increased revenue and reduced marketing costs.
The launch aligns with growing demand for enterprise-grade AI solutions, as seen with competitors like Demandbase and Automation Anywhere, also featured in AWS Marketplace. Treasure Data’s focus on secure, data-driven AI agents positions it as a leader in the $12 billion CDP market, serving clients like Mattel and LG. Posts on X highlight enthusiasm for the integration with Amazon Bedrock, emphasizing trust and scalability.
Treasure Data is the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI. Treasure Data empowers the world’s largest and most innovative companies to deliver hyper-personalized customer experiences at scale that increase revenue, reduce costs, and build trust.
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