Splio has launched its AI-first CRM powered by an evolved Tinyclues AI, positioning prediction as the new foundation of CRM and the future interface for AI agents while introducing “Ask My CRM,” an intelligent copilot that accelerates decision-making and execution through real-time customer data insights.
Splio announces the commercial launch of its AI-first CRM, built around an enhanced Tinyclues AI that combines predictive, generative, and agentic capabilities. Acquired in 2023, Tinyclues AI has evolved from a specialized predictive solution into the central engine of Splio’s platform, enabling brands to orchestrate highly personalized communications at scale across all channels.
By placing prediction at the heart of CRM, Splio addresses current personalization challenges while preparing the platform for the rise of agentic commerce and conversational customer relationships. This strategic focus positions CRM as the primary interface for AI agents in the future.
“We quickly recognized the value of predictive AI in CRM. Market acceleration, driven first by generative AI and now by the emergence of AI agents, has validated that view. Today, Splio is an AI-first company and aims to generate more than 50% of its revenue from AI, by 2027, through the deployment of Tinyclues AI at the core of its platform,” says Antoine Scialom, Co-CEO of Splio.
“At the time of the Tinyclues acquisition, predictive AI was not yet at the center of conversations, but it was already being adopted by early adopters like Air France, Samsung, and Fnac Darty. Today, it has become essential to run CRM at the pace of market change. That's why we're integrating it directly into our new platform, to make its use broadly accessible. We felt it was necessary to evolve our AI to prepare brands now for the era of agentic commerce and conversation,” says Antoine Parizot, Co-CEO of Splio.
Tinyclues AI now underpins Splio’s marketing automation, loyalty, and engagement tools, using predictive modeling to improve targeting, orchestration, and personalization effectiveness. Enhanced with generative and agentic features, it supports scalable customer engagement today and compatibility with emerging agentic journeys in the future.
“The integration of Tinyclues AI into Splio's marketing automation had a direct impact on our performance starting in Early Access. Predictive audiences enabled us to increase our average conversion rate threefold, while better targeting each campaign. In addition, we observed that for each A/B test campaign, 90% of our revenue is generated by 28% of our base. This has allowed us to focus our actions on the right segments, better prioritize our campaigns, and manage our CRM with greater precision,” says Cédric Gourgeon, e-commerce director of Mademoiselle Bio.
Splio introduces “Ask My CRM,” a new AI agent that functions as a real-time copilot for marketing teams. Connected directly to each brand’s customer database, it understands business context, “speaks CRM,” and delivers actionable insights without requiring complex queries. Marketers can converse with the agent to diagnose performance issues, uncover campaign opportunities, and generate ready-to-use outputs such as reports, one-pagers, and action plans—all grounded in their own data.
This launch reinforces Splio’s transformation into an AI-first company, with AI already contributing 30% of annual recurring revenue and a clear roadmap to exceed 50% by 2027.
About Splio
Splio is a leading AI-first CRM platform that helps brands orchestrate personalized, high-performance customer communications across all channels. By integrating predictive, generative, and agentic AI through Tinyclues AI, Splio enables scalable personalization, smarter decision-making, and future-ready engagement in the era of agentic commerce.
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