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Sendbird Inc., a leading AI communications platform, announced on August 12, 2025, a three-year Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS) to enhance its AI agent capabilities and drive scalable, AI-powered customer experiences. As a launch partner for AWS Marketplace’s new AI Agents and Tools category, Sendbird is positioned to lead in agentic AI innovation.
Partnership: Sendbird signs a three-year SCA with AWS to advance AI agent solutions.
AWS Integration: Leverages Amazon Nova and Amazon Bedrock for multimodal AI capabilities.
Market Expansion: Targets travel, hospitality, on-demand services, and retail sectors.
AWS Marketplace: Launches AI Agent for Customer Service in the new AI category.
Impact: Powers over 7 billion monthly conversations, with proven cost savings and efficiency gains.
Examples: Reduced manual reviews by 80% for Peter Pan, 94% cost savings for Maya, and 40% inquiry automation for Lotte Homeshopping.
Sendbird’s SCA with AWS focuses on expanding AI agent capabilities, accelerating joint go-to-market efforts, and deepening technical integrations with AWS services like Amazon Nova and Amazon Bedrock. This partnership enables Sendbird to deliver sophisticated multimodal AI, including text, image, video, and speech generation, for natural and intelligent customer interactions. “Agentic AI represents the most significant technological advancement we’ve seen in decades,” said Chris Casey, Asia Pacific & Japan Director of Partnerships at AWS.
Amazon Nova Integration: Enhances in-app messaging, chat, and voice with advanced AI capabilities via Amazon Bedrock.
Go-to-Market Strategy: Targets key verticals like travel, hospitality, and retail, addressing real-time engagement and high-volume messaging needs.
AWS Marketplace Scaling: Lists AI Agent for Customer Service in the new AI Agents and Tools category, simplifying discovery and deployment.
Sendbird powers over 7 billion conversations monthly across 4,000+ applications, meeting rising customer expectations for instant, intelligent support. Notable achievements include:
Peter Pan (Real Estate): Reduced manual chat moderation by 80% for 3 million users in South Korea.
Maya (Fintech): Achieved 94% cost savings in digital banking communication in the Philippines.
Lotte Homeshopping (Retail): Automated 40% of inquiries, setting new standards for 24/7 e-commerce support in Asia.
Gartner predicts that by 2029, agentic AI will autonomously resolve 80% of customer service issues. Sendbird’s collaboration with AWS positions it to meet this demand by automating conversations, personalizing interactions, and driving faster resolutions while maintaining a human touch. “The future of customer experience is agentic, where AI does not just assist but proactively acts,” said John S. Kim, Co-Founder and CEO of Sendbird.
This partnership strengthens Sendbird’s role as an agentic AI leader, enabling businesses to deliver smarter, faster, and more personalized customer support at scale.
Sendbird is the omnichannel AI agent platform used by global enterprises to elevate customer experience, by initiating autonomous support & sales conversations, keeping humans in the loop for complex inquiries, and re-engaging customers with proactive business messages.
Combining omnichannel AI and battle-tested, award-winning communication APIs, Sendbird enables businesses to build AI agents and meaningful customer connections at scale. Trusted by 4,000+ leading brands—including DoorDash, Match Group, Noom and Yahoo Sports—Sendbird powers over 7 billion conversations every month, offering exceptional reliability, security, and compliance that meet enterprise-level demands.
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