Screendragon, the Agentic Marketing Orchestration platform, has announced the launch of AI Hub, a new capability that enables enterprise marketing teams and agencies to build, deploy, and govern their own AI agents directly inside live workflows. Available immediately to all Screendragon customers, AI Hub is designed to move organizations beyond fragmented AI experimentation and into structured, scalable AI execution, without sacrificing visibility, compliance, or cost control.
Quick Intel
Screendragon AI Hub: Bringing AI Agents Inside the Workflow
Enterprise marketing teams have spent the better part of the last two years experimenting with AI. The tools are accessible, the use cases are understood, and the enthusiasm is present. What has been missing is the infrastructure to run AI consistently, compliantly, and at scale across the workflows that actually power the business. Screendragon's AI Hub is built to close that gap, putting AI agent creation and governance directly inside the operational environment where marketing and creative work already happens, rather than alongside it as a separate tool or disconnected capability.
Why Workflow-Native AI Execution Matters
The challenge most enterprise marketing teams face is not access to AI. It is control over how AI runs across the business. AI used in isolated pockets, on individual laptops or through standalone subscriptions, produces inconsistent outputs, creates compliance risk, and offers no visibility to the teams responsible for brand standards and governance. Scaling that approach does not solve the problem; it amplifies it.
"The market is shifting from selling AI access to controlling AI execution," said John Briggs, CEO of Screendragon. "Teams have access to AI, but no control over how it runs across the business. AI Hub changes that. It puts AI inside workflows, with the guardrails needed to scale it properly."
AI Hub addresses this by enabling organizations to design AI agents that plug directly into live workflows, automate real marketing and creative tasks, maintain consistent and on-brand outputs, and allow teams to control which AI models are used and when. From initial briefing and content creation through to approvals and compliance checks, AI becomes part of the process rather than an additional layer of tooling sitting outside it.
A Broader AI Ecosystem Within the Screendragon Platform
AI Hub does not operate in isolation. It sits within a wider AI offering that runs across the full Screendragon platform, designed to give organizations a clear and structured path from initial automation to enterprise-scale AI execution.
The broader ecosystem includes Embedded AI Agents, which are pre-built agents that automate common tasks inside existing workflows; AI Hub itself, which provides the flexible environment for building and managing custom agents; AI Studio, which offers advanced tools for designing and optimizing AI agents; and AI Foundry, which provides expert support for building and scaling bespoke AI-driven workflows. Together, these capabilities allow organizations to start with what works immediately and evolve toward fully customized, enterprise-grade AI execution as their needs mature.
"We were using AI in pockets, but it wasn't scalable," said Anne Cogan, CMO, Screendragon. "Now it is built into how we work, improving speed while maintaining full control and compliance."
Cost Control as a Core Capability
One of the practical realities of scaling AI across an enterprise is that usage and cost can accelerate simultaneously and unpredictably. AI Hub builds cost governance directly into the platform. Teams can route work across AI models based on cost, speed, and performance requirements, incorporate open-source models where appropriate, and avoid dependency on a single AI vendor. The result is an organization that can scale AI adoption with confidence rather than facing unexpected cost exposure as usage grows.
Availability
AI Hub is available immediately to all Screendragon customers. Further information is available at screendragon.com/ai-hub.
For enterprise marketing teams and agencies that have moved past the question of whether to use AI and are now grappling with how to run it properly at scale, AI Hub represents a substantive step forward. By embedding AI agent creation and governance inside the workflows that already define how work gets done, Screendragon is making the case that the next frontier in marketing operations is not more AI access, but better AI execution.
About Screendragon
Most marketing and agency teams do not struggle because of bad ideas. They struggle because the system around the work is broken. Screendragon fixes that. Screendragon is an Agentic Marketing Orchestration platform that enables enterprise teams and agencies to plan, resource and deliver marketing work with full visibility and control. It connects workflows, people, data and AI into a single governed system so work runs properly, and AI actually helps instead of getting in the way.
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