Agentic AI in action, models at work in industry, the latest in quantum AI, and much more await attendees of SAS Innovate 2026, the flagship conference of data and AI leader SAS. Hosted this year from April 26–30 in Grapevine, Texas, business leaders and tech users will gather to explore more than 200 breakout sessions, 50 workshops and demos, and 20 certification opportunities.
Quick Intel
SAS Innovate attendees will come away inspired to make real-world, transformative impact with data and AI.
"SAS Innovate 2026 marks a truly special milestone for SAS and our users," said Jennifer Chase, Chief Marketing Officer at SAS. "This year we celebrate our 50th anniversary.
For 50 years, we've helped our customers navigate every economic shift and technology transition. And now we are poised to support the most powerful and consequential generational shift of our time: the AI era. SAS Innovate attendees will come away equipped with new skills, invigorated by relevant insights, and inspired to make real-world, transformative impact with data and AI."
AI goes to work for industry excellence
Attendees are encouraged to keep checking back for updates on SAS Innovate’s jam-packed agenda. The event serves as a thriving innovation hub featuring customer presentations across industries, hands-on workshops, networking hours, demos, and more.
Solution connects will help industry practitioners and leaders solve problems unique to their sectors, including financial services, government and public sector, health and life sciences, customer intelligence, and Internet of Things (IoT).
Customers, partners, and students from any industry — seasoned coders, low/no-code practitioners, and beginners alike — will participate in the SAS Hackathon Bootcamp. Here, they will work on assignments for practical learning on real-world challenges in a spirit of collaboration, competition, and fun.
Speakers that inspire
Mel Robbins, creator and host of the Mel Robbins Podcast and number one New York Times bestselling author, will join Jennifer Chase for a fireside chat on motivation, mindset, and making big ideas happen.
With more than 60 million subscribers, sports and comedy YouTube superstars Dude Perfect will host a takeover with live competitions featuring SAS Innovate attendees, custom-built challenges created exclusively for the event, and a behind-the-scenes conversation on how Dude Perfect uses creativity, analytics, and audience insights to power their global brand.
Register today for SAS Innovate 2026 to join leaders, users, and partners at the data and AI event of the year. This year’s event is proudly supported by partner sponsors, including Microsoft, Intel, and AWS.
About SAS
SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.