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Samba TV, the global leader in AI-driven media intelligence, today announced the promotion of Jaya Aswani to Chief Technology Officer and the appointment of Ramzi Nasr, PhD, as Vice President of Engineering. Leaving behind a track record within the defense and aeronautics industry, Aswani joined Samba in 2021 to launch the Program Management Office and has been one of the company's fastest-rising executives. She now steps into the CTO role, leading a global team of engineers, architects and data scientists.
Aswani previously spent more than a decade at Rockwell Collins and Collins Aerospace, leading development of commercial aviation and rail technology products including cloud-based SaaS platforms.
Nasr joins from VideoAmp as VP of Engineering, previously Senior Manager, Data Platforms at The Walt Disney Company, and leadership roles at comScore.
Nasr co-founded Deton Corp and conducted doctoral research at UC Irvine.
Samba's proprietary first-party data spans broadcast, linear TV, streaming, and digital platforms.
Appointments come as advertising enters agentic era with AI agents querying massive datasets for real-time insights.
Samba operates globally with offices in San Francisco, New York, London.
The appointments come as advertising enters a new agentic era, one in which AI agents query massive datasets to deliver insights and outcomes in real time. In this environment, engineering excellence becomes mission-critical: enterprises need platforms that support rapid data modeling, seamless workflow orchestration, and the responsiveness their customers demand. Samba's proprietary first-party data asset, spanning broadcast, linear TV, streaming, and digital platforms, sits at the heart of this opportunity. The company is now doubling down on the technical leadership required to unlock its full value for brands, agencies, and media companies worldwide.
Jaya has been critical to Samba's growth over the past five years, and elevating her to CTO reflects both the impact and trust she has earned across the company. Since joining Samba in 2021, Aswani has held a series of technical program management and product leadership roles, most recently leading cross-functional initiatives spanning engineering, product, and operations. Samba sits on one of the most valuable first-party deterministic data assets in media, and the job in technology is to continue to turn that asset into products customers can rely on every day. Nasr has pioneered innovations in clean rooms amongst his many achievements. He is an accomplished engineering leader with a rare combination of technical depth and domain expertise within the industry. Samba's massive first party data set, drawn from across all media channels, is a rare asset in the advertising landscape because it offers truth at scale. Nasr is excited to have access to this data set and a hand in the products that maximize its value to clients.
About Samba TV
Samba TV is the global leader in AI-driven media intelligence, providing comprehensive analytics, audiences, and measurement to the world's largest brands, agencies, and media companies. Powered by proprietary first-party data spanning broadcast, linear TV, streaming, and digital platforms, Samba TV delivers independent, cross-platform insights that help advertisers understand and optimize their media investments across every screen and every vendor. The company operates globally with offices in San Francisco, New York, London, and other key markets.
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