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Salsify today announced the launch of SalsifyIQ to address the reality that managing product data and channel requirements has now completely outstripped the bandwidth of human teams. As commerce expands beyond the search bar into an era of inquiry and advice, winning now requires a depth of product context that traditional management can no longer sustain. SalsifyIQ is the intelligent brain designed to close this operational gap, shifting the nature of PXM work from manual data management to high-level experience orchestration.
Salsify launches SalsifyIQ, the first PXM intelligence layer built for agentic commerce.
SalsifyIQ creates a product knowledge graph with Shelf, PXM, Brand, and Ecosystem knowledge layers.
Conversational assistant Angie is extended platform-wide for natural-language commands.
New AEO Accelerator helps generate Q&A and use case content for LLMs and answer engines.
AI Image Generation supports background removal, color changes, and lifestyle generation.
MCP layer enables customer AI agents to securely access approved product attributes.
“Product facts are just the starting line. To win today, systems need to truly understand your products to effectively represent and recommend them in conversations,” said Julie Marobella, Chief Product Officer at Salsify. “This level of multi-dimensional complexity outpaces human capacity, requiring a whole new level of context to be stored alongside your product data to power dynamic, conversational experiences. SalsifyIQ is the intelligent fabric that weaves together these contextual truths, allowing our customers to turn their product data into a strategic driver of growth on every shelf.”
SalsifyIQ is the unified intelligence layer designed to turn product data into the foundational fuel for growth across both the digital and agentic shelves. To win in the new omnichannel, PXM platforms must operate with unprecedented velocity and reach. SalsifyIQ provides this architectural core, allowing customers to fuse their brand DNA with Salsify's PXM expertise into a shared intelligence infrastructure that extends across their PXM platform.
SalsifyIQ serves as the platform's brain, creating a product knowledge graph that deeply understands your products, organization, and ecosystem. It brings together multiple layers of domain expertise, including:
Shelf Knowledge: A decade of expertise in retailer-specific schemas, GDSN requirements, shelf error-code patterns, and now agentic shelf standards.
PXM Knowledge: Trained on Salsify's extensive knowledge base, implementation guides, and usage best practices to optimize configurations and provide immediate support.
Brand Knowledge: The brand's unique DNA, including its specific data structures, brand style guidelines, approved terminology, and shopper personas.
Ecosystem Knowledge: External analytics and insights, like conversion data, shopping trends, and consumer behavior.
To scale impact without adding headcount, Salsify is expanding its AI-powered workforce to handle the manual grind of creating, optimizing, and publishing product experiences across every destination:
Angie, Everywhere: Salsify's conversational assistant is now platform-wide. From building complex computed properties to providing instant support via the Knowledge Base, Angie allows users to lead through plain-language intent rather than manual clicks.
AEO Accelerator: A new Intelligence Suite accelerator designed to help customers quickly generate AEO-focused copy, like Q&A and use case content, to help influence LLMs and answer engines.
AI Image Generation: Part of the expanded Intelligence Suite, this allows brands to scale creation of high-fidelity imagery—including background removal, variant color changes, and lifestyle generation—directly within their system of record.
Autonomous Syndication: New Automapping and Auto-healing capabilities use SalsifyIQ to analyze retailer requirements and proactively fix schema errors. The goal is touchless syndication that keeps data flowing at machine speed with minimal human intervention.
Winning the agentic shelf requires more than just internal efficiency; it requires external connectivity. Salsify is introducing an MCP layer to allow customer AI agents and third-party systems to securely access their approved product attributes and context-rich data. This standardized protocol provides customers another way to share product data across their teams and technology stack, ensuring agent-based interactions are grounded in the customer's authoritative source of truth for that particular context or use case.
Technology alone doesn't solve a market shift; strategy does. While SalsifyIQ provides the architecture for the agentic era, the latest whitepaper, The New Omnichannel: Winning the Digital Shelf and the Agentic Shelf, provides the playbook. This new report outlines the move from search and sort to inquiry and advice, helping brands build the Context Layer required to win more at-bats in a world where AI agents are the new gatekeepers.
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Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries win on the digital and agentic shelves. The company's Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes to deliver the best possible product experiences across every selling destination and agentic commerce opportunity.
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