Reprise, a leading AI demo platform for enterprise software, announced its Agentic Demo Builder on August 19, 2025, introducing the first agentic AI capture system for demo creation. This technology automates the production of polished, interactive demos, reducing setup time and boosting presales efficiency for go-to-market teams.
Reprise’s Agentic Demo Builder automates interactive demo creation.
AI Demo Diagnostic Engine detects issues like expired tokens or broken requests.
AI Demo Setup fixes issues for production-ready demo environments.
81% of sellers report losing deals due to poor demos; 72% of buyers choose the best demo.
Reduces the 24% of sales engineers’ time spent on demo maintenance.
Builds on Reprise’s AI-powered data injection from December 2024.
The Agentic Demo Builder transforms how enterprise demo environments are created, moving beyond static guided tours or error-prone live setups. Unlike traditional tools that require weeks or months to configure, Reprise’s AI agents learn software rendering and generate code to produce fully interactive demos that mimic the real product. “B2B software is full of intricacies, so creating customized demos has traditionally been time-consuming and technical,” said Asaf Stein, Global Director of Solutions Engineering at Optimove. “With AI, Reprise will transform the historically tedious demo capture process.”
The platform includes two key components:
AI Demo Diagnostic Engine: Automatically identifies blockers like expired tokens, hardcoded domains, or broken requests.
AI Demo Setup: AI agents resolve issues behind the scenes, delivering clean, production-ready demos.
These features enable go-to-market teams to clone applications independently, creating customizable demos that enhance buyer engagement. With 81% of sellers losing deals due to poor demos and 72% of buyers selecting vendors based on the best demo, Reprise’s solution addresses a critical pain point.
Sales engineers spend 24% of their time maintaining demos, diverting focus from revenue-generating tasks. “Reprise’s AI capture system allows sales engineers to generate a perfectly cloned environment with ease,” said Sam Clemens, co-founder and CEO of Reprise. The platform builds on Reprise’s December 2024 AI-powered data injection, enabling auto-capture, auto-maintenance, and auto-population of demo environments. This streamlines workflows, freeing engineers to focus on building and selling solutions.
Reprise is the leading AI-first demo creation platform for enterprise presales, sales and marketing teams. Reprise allows users to seamlessly build customized sales demos, interactive leave-behinds, complete sandbox environments, and high-performing product tours in a single, powerful platform. With Reprise, enterprise sales and marketing teams shorten sales cycles, lower acquisition costs, increase conversion, and confidently show the value of their products in every interaction.
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