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Qualified has introduced Agentic Nurture for Piper, its AI Sales Development Representative (SDR) agent, fundamentally redefining how businesses engage top-of-funnel leads. This new capability empowers Piper to manage multi-stage marketing campaigns, moving beyond simple lead response to autonomously nurturing prospects over time. The feature is designed as a dynamic, intelligent alternative to rigid legacy marketing automation platforms, directly addressing the inefficiencies of traditional nurture programs.
Qualified has launched Agentic Nurture for its AI SDR agent, Piper.
The feature enables Piper to autonomously manage multi-stage, top-of-funnel marketing campaigns.
It acts as a dynamic alternative to static, rule-based marketing automation platforms (MAPs).
Piper can re-engage dormant leads and nurture content downloads with personalized touchpoints.
The solution aims to transform overlooked database contacts into new pipeline opportunities.
Agentic Nurture will be generally available to all customers in January 2026.
Traditional nurture campaigns in legacy platforms are often complex to administer and fail to adapt to individual buyer signals. Agentic Nurture changes this paradigm by using AI to make real-time decisions on how, when, and where to engage each prospect. Piper operates 24/7, delivering tailored content based on evolving buyer behavior, thereby sustaining engagement and moving leads toward conversion without manual intervention.
The launch addresses a core challenge in marketing: the high cost of personalized outreach. Kraig Swensrud, Founder and CEO of Qualified, stated, “In a perfect world, CMOs dream of having a team of human SDRs work every single lead—but that isn’t financially viable. For decades, human SDRs have only worked the best leads, and the rest get pushed into canned nurture journeys... Agentic nurture changes everything." This sentiment is supported by early feedback, with Ryan O’Shea, Director of Marketing Technology & Operations at Pendo, noting, “No one is doing anything to disrupt traditional nurture; there's no alternative. Agentic nurture with Piper, the AI SDR Agent, is absolutely the future."
By automating personalized, multi-channel nurture at scale, Qualified's Piper is positioning itself as a transformative force in the marketing technology stack, promising to unlock pipeline growth from previously stagnant lead databases.
Qualified is the Agentic Marketing Platform with the world’s #1 leading AI SDR agent, Piper. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Adecco, Asana, Box, Brex, Cision, Demandbase, Emplifi, Lattice, Sun Chemical, and Veeam, and more, Qualified is redefining how companies generate pipeline in the age of AI. Rated as the #1 AI SDR Agent on the G2 Leader Quadrant, with over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the trusted agentic marketing solution for B2B companies looking to maximize efficiency and pipeline generation.
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