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  • Outreach Named a Leader in Forrester Wave B2B Revenue Orchestration
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Outreach Named a Leader in Forrester Wave B2B Revenue Orchestration


Outreach Named a Leader in Forrester Wave B2B Revenue Orchestration
  • by: Business Wire
  • |
  • September 25, 2026

Outreach, the leading agentic AI platform for revenue teams, today announced that it has been named as a Leader in The Forrester Wave: Revenue Orchestration Platforms for B2B, Q3 2026. The company received the highest possible score in 15 of 22 criteria, including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap, and Adoption.

Announced in Seattle, Outreach earned the top ranking among evaluated vendors in the current offering category and received above-average customer feedback in the report.

Quick Intel

  • Outreach named Leader in Forrester Wave Revenue Orchestration Platforms for B2B, Q3 2026.
  • Received highest possible score of 5 in 15 of 22 criteria across Current Offering and Strategy.
  • Earned top ranking in current offering category with above-average customer feedback.
  • Criteria with 5/5 include Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap, Adoption, Conversation Intelligence.
  • Forrester notes exceptionally strong evidence of adoption across platform usage and business impact at scale.
  • Platform unifies sales engagement, conversation intelligence, deal management and forecasting with agentic AI workflows.

Top Scores in Revenue Orchestration and Current Offering Leadership

In the evaluation, Outreach received the highest possible score of 5 in 15 of 22 criteria across Current Offering and Strategy. Those criteria were Administration & Configuration; Coaching Workflows & Analytics; Content Generation; Conversation Intelligence; Opportunity Management; Prospecting Workflow Design & Execution; Revenue Context & Continuity; Revenue & Performance Analytics; Revenue Orchestration; Sales Forecasting; User Experience; Innovation; Roadmap; Adoption; and Pricing Flexibility & Transparency.

The Forrester report notes: “Outreach is best suited to organizations seeking industry-leading buyer engagement, conversation intelligence, and increasingly agentic workflows to improve seller productivity, pipeline quality, and forecast outcomes at scale.”

The Forrester report also states: “Customers showed exceptionally strong evidence of adoption across platform usage and business impact. They consistently described large-scale deployments, expanding use cases, and increasing strategic dependence on the platform.”

Coordinating Execution Across Revenue Cycle with Agentic AI

As AI takes on more revenue work, the challenge shifts from adding intelligence to coordinating execution. Revenue leaders need signals, workflows, people, and agents to work from shared context, with the governance and visibility required to trust what happens next. Outreach brings those pieces together across the revenue cycle, helping teams create pipeline, move deals forward, and forecast with greater confidence.

“The future of revenue execution isn’t another point solution or another layer of AI,” said Nithya Lakshmanan, Chief Product Officer at Outreach. “It’s a connected platform where sellers, leaders, and AI agents work from the same context and move together from signal to action. For us, receiving the highest possible score in criteria including Revenue Orchestration, Revenue Context & Continuity, Innovation, Roadmap, and Adoption demonstrates the value of our platform and the benefits customers realize with it.”

Outreach unifies sales engagement, conversation intelligence, deal management, and forecasting in a single connected platform with enterprise-grade governance built in. AI agents act across GTM workflows from prospecting and account research to meeting prep, follow-up, CRM updates, deal management, coaching, forecasting, retention, and expansion.

Recent innovations include Outreach Omni Agent, which helps sellers and leaders get answers and take action across revenue workflows, and Agent Studio, which enables organizations to create AI agents around their own business processes. Outreach's headless, MCP-enabled architecture also connects revenue context and actions with external AI agents and enterprise applications.

The Forrester report adds: "Outreach demonstrated strong autonomy controls, monitoring, usage management, and outcome reporting for revenue-focused AI agents in production."

 

About Outreach

Outreach is a leading agentic AI platform built for revenue teams. Outreach lets revenue leaders hire AI agents that act rather than advise, working as true teammates that expand capacity and embed the skills of top sellers across every go-to-market workflow, from prospecting and engaging accounts to managing deals, coaching reps, forecasting, and retaining and expanding existing accounts. By unifying sales engagement, conversation intelligence, and revenue intelligence in a single connected platform, Outreach gives revenue leaders full-funnel visibility, greater forecast confidence, and more pipeline without adding headcount. World-leading enterprise organizations, including Databricks, SAP, Siemens, and Verizon, rely on Outreach to power their revenue teams.

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