Optable has partnered with PubMatic to integrate its Audience Agent directly into PubMatic AgenticOS, creating a seamless, privacy-safe workflow for agentic audience discovery and activation. This collaboration allows buyers to autonomously access, analyze, and activate high-value first-party audience signals from premium publishers and data owners without exposing underlying data, advancing privacy-compliant, AI-driven media buying on the open web.
The integration bridges Optable’s agent-driven audience planning with PubMatic’s execution layer, allowing AI agents to discover and build custom audiences from rich first-party publisher data. This approach eliminates data transfer risks while empowering advertisers to perform precise audience analysis and launch targeted campaigns more efficiently across multiple premium publishers in PubMatic’s marketplace.
“This partnership ensures that publisher first-party data doesn’t just inform planning — it creates a layer of audience intelligence that directly powers activation and programmatic buying decisions,” said Vlad Stesin, CEO of Optable. “By integrating our Audience Agent into PubMatic AgenticOS, we are enabling buyers and sellers to collaborate securely, uncover new audience value, and activate it faster without compromising privacy, data or control.”
“As agentic workflows continue to evolve, interoperability and trust are critical,” said Kyle Dozeman, Chief Revenue Officer, Americas at PubMatic. “AgenticOS was built to connect intelligence to execution. Integrating Optable’s audience capabilities allows AI agents to discover high-value, custom audiences and then move seamlessly to RTB activation across premium supply.”
For publishers using Optable, the Audience Agent surfaces high-value segments to buyers on PubMatic, capitalizing on rising agentic demand without operational overhead. Activation flows directly through PubMatic Activate, boosting yield and addressability while preserving data control. Advertisers gain more direct, efficient access to premium signals, resulting in faster campaign execution, improved relevance, and stronger performance outcomes—all within a privacy-safe framework.
The partnership showcases practical application of the Advertising Context Protocol (AdCP), enabling secure agent-to-agent interactions across the ecosystem. By combining Optable’s identity-first, privacy-focused AI with PubMatic AgenticOS’s execution strengths, the integration supports real-time programmatic buying on the open web—free from reliance on closed platforms or centralized data silos. This positions both companies to drive more intelligent, sustainable advertising in the agentic era.
About Optable
Optable is the Agentic Audience Platform connecting the advertising ecosystem. Our mission is to empower publishers and their partners to securely connect and activate audience data to drive smarter, more relevant and more profitable advertising. With our Agentic Collaboration framework, Optable transforms manual, human-mediated workflows into intelligent agent-to-agent collaboration that accelerates execution, reduces complexity, and drives better outcomes. Trusted by leading publishers, platforms, and brands, Optable provides an open and interoperable foundation for secure, policy-governed data activation in the age of AI.
About PubMatic
PubMatic is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency. Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet.
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