Omilia, a global leader in Self-Learning Agentic CX, today announced the appointment of Armando Trivellato as Executive Vice President Growth to lead the company's go-to-market strategy across Latin America and Iberia. In his new role, Armando will build Omilia's commercial presence across Latin America, Spain, and Portugal - markets where enterprise demand for agentic CX automation is accelerating and where Omilia has seen growing interest from financial services, utilities, and telecommunications providers.
Armando Trivellato appointed EVP Growth Latin America and Iberia at Omilia.
25+ years of leadership experience at Atento, Five9, Poly, Avaya, and Lucent.
Previously Head of Tech Sales at Atento and VP of Iberia/Latin America at Five9.
Omilia handles 3 billion calls annually for global enterprises.
Customers include Capital One, Discover, Taco Bell, RBC, and DWP.
Omilia provides Self-Learning Agentic AI for contact centers.
Dimitris Vassos, CEO and Co-Founder at Omilia, stated: "Omilia handles 3 billion calls a year. Our platform is running inside some of the largest financial services, utilities, and QSR brands in the world. That proof of scale travels well and the demand we're seeing across Latin America and Iberia confirms it. Armando brings exactly the regional depth and enterprise relationships to accelerate what's already a fast-moving opportunity. We're delighted to have him leading our efforts in IberoAmerica."
Trivellato brings more than 25 years of experience in leadership roles at multinational technology, telecommunications, and customer service companies. Prior to joining Omilia, he served as Head of Tech Sales at Atento, where he led the growth strategy of Atento's technology services portfolio. Trivellato was previously Vice President of Iberia and Latin America at Five9, where he played a key role in opening strategic markets and collaborating with major enterprise brands in the CX space. His career also includes senior positions at Poly, Avaya, and Lucent Technologies.
Armando Trivellato stated: "The contact center market in Latin America and Iberia is at a genuine inflection point. Enterprises here have invested heavily in first-generation automation and hit the same ceiling everyone hits - containment stuck in the mid-60 percents and no clear path to improvement. What Omilia has built changes that equation. I've spent 25 years selling and building CX technology across this region. I've rarely seen a platform with this combination of proven results at enterprise scale and a genuine self-learning architecture. The opportunity here is significant and the timing is right."
Omilia's Self-Learning Agentic AI learns from across the entire customer journey - from self-service to live agent interactions - unlocking continuous improvement and breaking the "glass ceiling" of containment that legacy siloed models can't achieve. The company is trusted by Capital One, Discover, Taco Bell, RBC, DWP, First Financial Bank, Purolator, and PSEG.
About Omilia
Omilia is the global standard for AI-driven customer service transformation. Our native Self-Learning CX Agents revolutionize how enterprises engage with customers - automating interactions with precision, empowering human agents in real time, and delivering seamless, personalized experiences across all channels. Powered by deep expertise in developing proprietary Agentic AI technology and multi-layered anti-fraud capabilities, Omilia enables enterprises to move decisively and safely into the era of Agentic contact centers. Built on over two decades of AI innovation, Omilia delivers measurable outcomes: lower costs, higher efficiency, and unmatched customer satisfaction.
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