NielsenIQ today unveiled six new AI-powered capabilities at C360, the company's flagship client and industry event, marking a major milestone in the execution of NIQ's AI strategy. The new capabilities help brands, retailers, and other organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and the emerging world of agentic commerce.
NIQ unveils six new AI-powered capabilities at C360 including NIQ Optiq, ConnectAI Suite, and NIQ Cadence.
NIQ's data footprint includes 8,900+ global retail relationships covering $7.4 trillion in consumer spend.
The company manages 160+ petabytes of data and runs 28,000 AI models daily.
NIQ Optiq is the next-generation insights assistant and agent experience.
NIQ Cadence is a GenAI-native Marketing Effectiveness operating system.
The NIQ Commerce Lab focuses on agentic commerce intelligence and measurement standards.
NIQ's AI value creation strategy is built on two foundational principles:
Delivering The Full View: Combining the industry's broadest and deepest datasets, advanced AI models, and rich content to help organizations unlock actionable insights and drive AI innovation at scale.
Enabling AI-Powered Capabilities: Delivering trusted intelligence and proprietary IP through NIQ's advanced AI applications, assistants, and agents embedded within client workflows and enterprise environments.
Together, these principles reinforce NIQ's position as the trusted intelligence infrastructure powering the future of commerce.
"Clients are looking for access to trusted, granular intelligence in whatever way works best for them," said Troy Treangen, Chief Product Officer at NIQ. "Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ's trusted, proprietary market intelligence seamlessly and securely wherever decisions are made."
The following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ's trusted data and intelligence:
NIQ Connected Content: Helping clients manage, activate, and optimize product, availability, and preference intelligence across commerce ecosystems.
NIQ Optiq: Our next-generation insights assistant and agent experience, bringing trusted market intelligence directly into decision-making.
NIQ Optiq Mobile: Extending trusted intelligence directly into mobile decision-making environments.
NIQ Optiq Bridge: Connecting trusted NIQ intelligence directly into market-leading applications, AI-powered workflows, and enterprise environments.
NIQ Cadence: A GenAI-native Marketing Effectiveness operating system that helps marketers continuously measure, optimize, and activate performance.
ConnectAI Suite: The foundation powering a suite of AI data engineering and integration services that help organizations access trusted NIQ intelligence within enterprise workflows and AI-enabled business processes.
While these new capabilities address how clients unlock value from AI today, NIQ's Commerce Intelligence pillar focuses on helping clients prepare for a future where AI increasingly influences product discovery, recommendations, purchasing decisions, and measurement.
This innovation is being advanced through our AI Commerce Lab, NIQ's public innovation venue focused on developing the intelligence, measurement, standards, and ecosystem capabilities required for the future of agentic commerce.
"Across our client conversations, we consistently hear the same challenge: organizations are investing heavily in AI but often struggle to operationalize it at scale," said Liz Buchanan, President of North America at NIQ. "The innovations announced at C360 are designed to help close that gap by providing trusted intelligence, practical AI solutions, and the capabilities organizations need to turn AI ambition into measurable business outcomes."
NIQ's AI strategy builds on the company's unmatched global data footprint, including:
Relationships with more than 8,900 retailers globally
Coverage across approximately $7.4 trillion in consumer spend
More than 253 million product items
More than 10 billion structured product attributes
160+ petabytes of managed data assets
28,000 AI models running daily
Additional information about the ConnectAI Suite, NIQ Optiq, NIQ Optiq Mobile, NIQ Optiq Bridge, NIQ Connected Content, NIQ Cadence, Commerce Intelligence, and the Commerce Lab will be shared throughout C360.
About NIQ
NielsenIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
