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NiCE today announced the appointment of Jeff Comstock as President, CX Product & Technology, effective October 1, 2025. Comstock will report directly to NiCE Chief Executive Officer Scott Russell and will join the company’s Executive Leadership Team.
Comstock joins NiCE following a distinguished 25-year career at Microsoft, where he most recently served as Corporate Vice President leading the Customer Experience applications business. His portfolio spanned Sales, Marketing, Customer Service, Contact Center, and the AI-powered copilots and AI agents woven across the suite. Under his leadership, Microsoft Dynamics 365 Customer Experience business achieved strong momentum, including double-digit year-over-year revenue growth in the most recently reported quarter. Comstock is a seasoned product and technology leader with more than two decades of experience building and scaling enterprise SaaS applications. He brings a unique combination of hands-on technical expertise and proven product leadership, having led global, large-scale product, engineering, and AI teams driving innovation across expansive portfolios and bringing multiple new products from concept to broad market adoption. Comstock holds an MBA with High Honors from the University of Chicago Booth School of Business and a B.A. in Management Information Systems from Western Washington University.
“Jeff’s appointment reinforces our commitment to driving innovation and product leadership at scale,” said Scott Russell, CEO, NiCE. “His proven track record in building, scaling, and leading customer experience platforms – with deep expertise in AI – makes him uniquely positioned to accelerate our strategy and extend NiCE’s leadership in CX. I am delighted to welcome him to the team.” “I am honored to join NiCE at such an exciting time in the company’s journey,” said Jeff Comstock. “NiCE has set the benchmark for CX innovation. I believe NiCE is best positioned in the industry to lead the transformation of CX with agentic AI. I look forward to working with this talented team to continue delivering transformative value for customers worldwide.”
Comstock's expertise aligns seamlessly with NICE's vision to pioneer agentic AI in customer experience, enabling organizations to automate engagements into proactive, intelligent actions that enhance performance and outcomes across global workflows.
NiCE is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.
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