Net Conversion, a leading media agency renowned for its data-driven approach, has announced significant AI-powered upgrades to its proprietary MarTech platform, Conversionomics. These enhancements transform the platform into an AI-driven media enablement tool, empowering marketers with actionable insights, unified measurement, and advanced activation capabilities to navigate the complexities of modern marketing.
Net Conversion enhances Conversionomics with AI-driven features for media strategy.
AI Insights Agent delivers real-time performance alerts to analysts.
Unified measurement supports CTV, streaming audio, and Linear probabilistic data.
Secure first-party data transfer enables targeted audience activation.
Platform integrates with over 80 APIs for complex data transformations.
Acquisition of Elevate the Outcome bolsters full-funnel measurement capabilities.
Originally launched in 2008 as a robust data management platform, Conversionomics now evolves into an AI-driven media enablement solution. The platform integrates data from over 80 APIs, executes complex transformations, and automates exports, addressing marketers’ challenges in analyzing vast datasets and fragmented consumer journeys. The new AI Insights Agent proactively delivers performance alerts and highlights via Google Workspace chat, email, or Google Sheets, enabling analysts to identify optimization opportunities swiftly. Brett Hughes, Chief Analytics Officer, says: “At Net Conversion, we’ve always been analytics-first. The latest AI enhancements to Conversionomics, building on our acquisition of Elevate the Outcome, represent the natural evolution of a vision we started 16 years ago – to make data truly useful for driving performance.”
Conversionomics now provides platform-agnostic measurement across connected TV (CTV), streaming audio, and automated Linear probabilistic measurement. This eliminates reliance on third-party aggregators, offering clients direct, comprehensive visibility into campaign performance. The acquisition of Elevate the Outcome, a performance TV agency, strengthens Conversionomics’ full-funnel measurement capabilities, ensuring accurate attribution across diverse media channels. Mandy Penn, VP of Marketing at Evermore Orlando (Dart Interests), says: “We are constantly looking for innovative and efficient ways to ensure our media investments return the best possible value. We are intrigued by the evolution of the Conversionomics platform as it represents a real departure from the standard practices and transactional limitations that are often associated with media today.”
In response to the industry’s shift away from third-party cookies, Conversionomics facilitates secure first-party data transfers to media platforms for targeted audience activation and lookalike modeling. It also supports Conversions API and Enhanced Conversions, enabling the integration of offline data for improved attribution accuracy. These features empower marketers to create precise, data-driven campaigns that align with evolving privacy standards and consumer expectations.
The AI-driven enhancements to Conversionomics position Net Conversion as a leader in MarTech innovation, providing clients with agile, transparent, and impactful media strategies. By combining advanced analytics with seamless activation, the platform empowers businesses to optimize performance and drive measurable results in a competitive digital landscape.
We are passionate performance media pioneers. Our analytics-driven agency thrives on disruptive thinking to drive impact, not optics. Fueled by cutting-edge insights, we tap into what your customers want and connect them to your brand. We build holistic datasets through Conversionomics, our proprietary MarTech platform, to relentlessly hold paid media accountable.
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