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  • Agentic AI

name.com Launches First AI-Native Domain Registrar Platform


name.com Launches First AI-Native Domain Registrar Platform
  • Source: Source Logo
  • |
  • July 23, 2025

name.com, a Denver-based ICANN-accredited domain registrar, announced on July 22, 2025, the launch of name.com API, the first AI-native domain registrar platform designed to modernize domain search, registration, and management. Supporting Model Context Protocol (MCP) and OpenAPI specifications, the platform enables AI agents to automate tasks, reducing setup times from days to minutes. Integrated with tools like Claude and Replit, and backed by a survey showing 91% of customers envisioning AI-driven domain management within two years, name.com strengthens its position in the $5.5 billion domain registrar market.

Quick Intel

  • Announced July 22, 2025: name.com API, an AI-native domain registrar platform.

  • Supports MCP and OpenAPI, enabling AI agents like Claude and Cursor.

  • Reduces domain setup times by up to 90%, per name.com data.

  • 91% of customers expect AI to handle domain tasks within two years.

  • Serves over 2 million domains, offering 600+ TLDs, including .ai.

  • Aligns with $5.5B domain registrar market, projected to reach $7B by 2030.

name.com API Features and Impact

The name.com API addresses inefficiencies in traditional domain systems, which rely on manual processes and outdated APIs. “Domains are the backbone of identity and innovation,” said Sammy Ahmed, General Manager at name.com. “Our API platform makes domain integration native to modern tools and AI agents.” Key features include:

  • AI-Driven Automation: Supports MCP for natural language prompts, automating tasks like DNS configuration and renewals.

  • Seamless Integrations: Works with platforms like Replit, enabling developers to register domains within workflows, cutting setup times by 90%.

  • Scalable and Free: Offers developer self-serve access and enterprise support, with no additional cost for API usage.

A partnership with Replit, highlighted by Gian Segato, allows developers to secure domains without leaving their coding environment, streamlining project launches.

Market Position and Strategic Vision

name.com, part of Identity Digital since January 2025, manages over 2 million domains and offers 600+ TLDs, including the popular .ai extension, with over 600,000 .ai domains registered globally. The platform’s AI-native approach aligns with the $5.5 billion domain registrar market’s growth, driven by 76% of businesses prioritizing digital identity, per 2025 industry reports. It competes with GoDaddy and Namecheap but stands out with its AI-first infrastructure, catering to solopreneurs, developers, and enterprises.

Industry Context and Sentiment

The domain registrar industry faces challenges like fragmented APIs and slow integration, with 88% of name.com’s surveyed users valuing natural language domain tools. Posts on X from @namedotcom, @IdentityDig, and @DInvesting reflect enthusiasm for the API’s launch, emphasizing its role in AI-driven workflows. The .ai domain’s popularity, generating $32 million for Anguilla in 2023, underscores demand for tech-focused TLDs, with name.com capitalizing on this trend. Competitors like Hostinger offer .ai domains at ₹8,729/year, but name.com’s API integration with MCP sets a new standard.

name.com’s AI-native API launch redefines domain management, empowering innovators to build digital identities faster and more efficiently in an AI-driven world.

 

About name.com

name.com is an ICANN-accredited domain name registrar that helps people and businesses develop online identities. As the domain industry’s most customer-centered company, name.com offers one of the largest top level domains (TLD) selections of any registrar with over 600 TLDs. Based in Denver, Colorado, the company sells domain names, web hosting, email services, SSL certificates, and other website products. With additional features like 24/7 technical support, free security features, and transparent pricing, entrepreneurs and businesses can feel confident in a trustworthy, safe and user-friendly experience.

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