MediaRadar today announced Insights Studio, a new intelligence platform designed for a future where both people and AI agents consume, connect and analyze intelligence.
Insights Studio connects MediaRadar's proprietary intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve. Insights Studio brings MediaRadar's proprietary intelligence together through a shared identity layer and interoperable architecture, creating a connected foundation built to evolve as technology, customer workflows and AI advance.
At the foundation of Insights Studio is MediaRadar's global brand identity system, creating a consistent understanding of companies, brands, products and advertising activity across connected datasets. This shared identity provides the context needed to reliably connect commercial, creative, market and competitive signals.
Insights Studio makes that intelligence accessible in new ways, allowing users to ask questions, connect signals and surface insights grounded in MediaRadar's proprietary data.
The architecture is interoperable by design. Through APIs and Data Cloud, MediaRadar intelligence can extend into supported customer systems and applications, subject to customer-configured permissions and applicable access controls. The architecture is designed to support MCP and agentic workflows within customers' existing security and governance frameworks.
The approach reflects a central finding from MediaRadar's recent State of the Industry: AI in Advertising research: the value of enterprise AI depends on the intelligence beneath it.
In MediaRadar's research, 45% of respondents said their confidence in AI would increase if it were built on verified, proprietary data rather than relying only on the public web.
Advertising decisions often depend on signals not consistently available publicly, including changes in advertiser spend, creative, category activity, channel mix and product-level activity. MediaRadar brings these signals together with consistent identity and context, creating a trusted intelligence foundation for both people and technology.
Being AI-native isn't about putting a chatbot on top of an existing application. It means designing the data, identity and framework from the beginning so we can evolve how customers interact with intelligence without continuously rebuilding the system underneath it.
Insights Studio will launch with a purpose-built experience for publishers and media owners, bringing together market and commercial intelligence to help teams understand where advertising investment is moving, benchmark performance and uncover new opportunities.
The same architecture is designed to support additional intelligence experiences as Insights Studio expands. MediaRadar is building on its Competitive and Creative Intelligence capabilities, with Sports and additional segment-specific experiences planned for the shared foundation.
Insights Studio represents a shift beyond building individual destinations for customers to search. It creates a connected source of proprietary advertising intelligence designed to serve people today while providing the foundation for customer systems, AI agents and future applications as the company continues to evolve.
The interface will evolve. The intelligence underneath it is built to move with it.
Be Among the First to Experience Insights Studio: Join the Insights Studio Waitlist.
About MediaRadar
MediaRadar equips marketing, sales and analytics leaders with the intelligence they need to stay ahead. MediaRadar delivers always-on, AI-enabled Creative, Competitive, Commercial and Market Intelligence spanning ad strategy, media spend, creative assets and brand messaging across 30+ media channels and five million brands. With deep insights into more than 35 million ad and campaign assets and $280 billion in media spend, MediaRadar provides a single, interoperable source of truth that plugs seamlessly into enterprise analytics and AI systems.
