Loyyal has introduced Perxi AI, the world's first AI Agent of Loyalty, enabling small and medium enterprises (SMEs) to launch and manage branded loyalty programs instantly through WhatsApp, removing traditional cost and complexity barriers to deliver enterprise-grade customer retention tools to businesses of all sizes.
Loyyal Technologies FZCO, a leader in AI and Web3-powered enterprise loyalty solutions, has launched Perxi AI to address longstanding barriers preventing small and medium businesses from implementing effective customer retention strategies. Traditionally, high software costs, commercial commitments, dedicated personnel, and staff training have limited sophisticated loyalty programs to large corporations. Perxi AI changes this dynamic by delivering powerful, intelligent loyalty management through a familiar messaging platform.
Business owners can launch a branded loyalty program in moments via WhatsApp, with the entire system operating as a natural chat experience—feeling like messaging a friend rather than using enterprise software. No additional applications are needed for either the business or its customers, streamlining engagement and reducing friction.
Perxi AI's design prioritizes simplicity, accessibility, and immediate value:
These features empower SMEs to drive repeat business, deliver hyper-personalized experiences, and compete more effectively against larger players.
"Perxi AI is about shifting competitive balance," said Ashish Kumar Singh, CEO at Perxi AI & Loyyal. "By grounding loyalty management in a familiar interface like WhatsApp, we are empowering the small business owner to deliver the hyper-personalized retention tools of a large corporation. Loyalty is now universally accessible, intelligent, and simple."
Perxi AI positions loyalty as the foundation for broader AI-assisted business management. Loyyal plans to introduce a finance module in future updates, enabling SMEs to handle banking functions, credit lending, and other financial operations directly through the same WhatsApp chat interface.
The product's development leverages cutting-edge conversational AI models, reinforced by its selection for the prestigious META Llama AI Startupbootcamp Program 2025.
By making enterprise-level loyalty accessible via everyday messaging, Perxi AI levels the playing field for SMEs, turning customer retention from a resource-intensive challenge into an intelligent, low-effort advantage that fosters growth, loyalty, and long-term competitiveness.
About Loyyal
Loyyal is an enterprise SaaS development firm for loyalty and payments, built on patented blockchain infrastructure. It transforms traditional loyalty programs from cost centers into profit-generating ecosystems through its suite of solutions: Access Point, Reward Point, Xpand Point, and Perk Point. Loyyal delivers a Technology + Content + Commerce solution, emphasizing unparalleled security, transparency, and AI-driven personalization.
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