LoopMe, the global leader in brand performance, has announced key senior appointments amid sustained strong growth. The company reported a 40% compound annual growth rate (CAGR) in gross revenue from 2018 to 2025, underscoring the effectiveness of its AI-driven tools that combine real-time consumer sentiment insights with advanced modeling for data-based optimization.
Michael Scott joins as Chief Revenue Officer (CRO), and Ammar Doosh has been appointed VP of Product Management, Gen AI & Data Science. These hires reflect LoopMe’s commitment to accelerating expansion and deepening its Generative AI initiatives across products and enterprise operations.
“LoopMe is gaining rapid traction by fulfilling the demand for better activation of real-time audience intelligence, as well as accurate measurement and live omni-channel adjustment,” comments Scott. “My remit for the year ahead will center on further bolstering revenue by bringing the platform to more brands across borders, helping to power successful campaigns across mobile and CTV.”
Michael Scott brings extensive expertise in scaling revenue across television, CTV, digital advertising, programmatic, and sports marketing. Previously, as VP of Ad Sales and Operations for North America at Samsung Ads, he built and scaled multiple sales models, including Enterprise, Mid-Market, and Channel/Reseller channels.
In his role as CRO, Scott will oversee all global revenue streams, coordinating regional customer teams, direct sales, DSPs, SSPs, publishers, and agency partnerships. His focus includes expanding LoopMe’s platform adoption among brands worldwide, particularly in mobile and CTV environments.
Ammar Doosh contributes deep experience in data analysis, solution architecture, and AI leadership. His background spans key roles at major technology and advertising firms, positioning him to advance LoopMe’s Generative AI and data science efforts for smarter advertiser outcomes.
Stephen Upstone, CEO and Founder, commented: “LoopMe has seen incredible growth and has huge ambition that hiring Michael will help us deliver as we push towards generating revenue of over $1BN in the coming years. AI has been at the heart of LoopMe’s growth and innovation story, LoopMe is now investing further into Generative AI initiatives in our products and across the enterprise to drive better results for our customers and to fuel innovation.”
LoopMe continues its pioneering role in AI for advertising, with a dedicated focus on agentic AI as a growth driver in the app ecosystem. The company’s senior leadership, with decades of computational AI experience, is committed to ensuring AI delivers value across the media and marketing landscape.
As a founding member of AgenticAdvertising.org, LoopMe supports an independent initiative promoting collaboration, interoperability, and open standards to unlock AI’s full potential in advertising.
These developments position LoopMe to maintain momentum, enhance platform capabilities, and achieve significant revenue milestones while advancing responsible AI use in the industry.
About LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong.
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