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LG Ad Solutions, a global leader in Connected TV (CTV) advertising, has announced the launch of Agentiv, a new artificial intelligence platform. This initiative is designed to support a suite of intelligent agents that enhance operational and data-driven efficiencies, marking a significant step in integrating AI into the core of its advertising technology.
LG Ad Solutions launches Agentiv, an AI-powered advertising technology platform.
The platform hosts over 20 intelligent agents for internal and external use.
Key functions include automated media planning and creative review processes.
A limited beta with advertisers will feature a privacy-focused data collaboration agent.
Key features include natural language query and clean room integration.
The platform aims to streamline workflows and strengthen client collaboration.
Agentiv serves as a unified foundation for developing and deploying AI agents across multiple business functions. The platform is part of a broader strategy to incorporate AI tools that improve workflow automation, collaboration, and data accessibility. “We’ve focused on building the data infrastructure needed to responsibly integrate AI into our advertising technology,” said Dave Rudnick, Chief Technology Officer at LG Ad Solutions. “Agentiv provides a unified platform for developing and deploying agents across multiple business functions, helping streamline internal processes and strengthen how we collaborate with clients.”
Currently, more than 20 intelligent agents are operational within the platform, handling internal workflows such as generating media planning feasibility reports and managing ad approval processes. The company plans to begin limited beta testing with select advertisers, starting with a data collaboration agent. This will allow brands to combine their customer data with LG Ad Solutions' insights in a privacy-compliant clean room environment to improve audience identification and campaign evaluation. Key features that will be available include Natural Language Query for accessing data conversationally, Persona-Based Permissions for secure data access, and Optimization Support for data-driven campaign adjustments.
The introduction of Agentiv positions LG Ad Solutions as a forward-thinking partner in the evolving ad tech landscape. “We’re entering an AI-first era in ad tech, and brands can’t afford to sit on the sidelines,” said Rudnick. “Choosing the right partners means looking for those who are investing now, building resilient foundations, and embracing AI to help advertisers navigate what comes next. Agentiv is our commitment to being that partner.” This move underscores the company's dedication to leveraging AI to deliver more efficient, insightful, and collaborative advertising solutions for the CTV market.
LG Ad Solutions, incorporated as Alphonso Inc., is a global leader in advanced advertising for Connected TV and cross-screen devices, driven by our mission to create meaningful connections between brands and their audiences. With a vast network of award-winning LG Smart TVs worldwide, we offer advertisers and content creators broad reach and targeted engagement on the largest screen in the home.
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