Klaviyo has introduced the Klaviyo app in ChatGPT, enabling marketers to access real-time Klaviyo data and receive conversational insights directly within the AI platform. By tagging @Klaviyo, users can query performance metrics, campaign results, revenue trends, and optimization recommendations without leaving ChatGPT, accelerating decision-making in fast-moving marketing environments.
ChatGPT has become a daily tool for marketers to brainstorm, generate content, and seek quick answers. The Klaviyo app integrates directly into this workflow, allowing users to pull live data from their Klaviyo accounts. This enables rapid analysis of campaigns, flows, revenue drivers, unsubscribe trends, and more, all through natural language queries.
The app provides visibility into campaign and flow performance, interactive data visualizations, and detailed analytics. It returns results as cards and tables for easy interpretation, along with plain-language explanations and actionable recommendations to improve outcomes. This approach addresses the challenge of delayed insights in dynamic marketing landscapes where trends shift quickly.
Klaviyo’s integration aligns with its goal of delivering smart, accessible AI to marketers. By embedding data intelligence into everyday tools, the app creates a foundation for connected, agentic commerce where insights and actions occur in the same conversation.
“When OpenAI introduced apps, it unlocked a new kind of software experience -- one where tools can live directly where people already think and work," said Andrew Bialecki, Co-Founder and Co-CEO, Klaviyo. "For marketers, that means they can harness their data wherever their ideas happen. Our new app in ChatGPT is an important step in the direction of bringing decision making together with data and action. It's built for how marketers work in this new world and sets a foundation for even deeper capabilities, from campaign creation to real-time customer insights that don't require separate dashboards or interfaces."
Future iterations will expand functionality to include campaign creation, review, audience targeting, and contextual analysis based on prior conversations, further streamlining marketing workflows.
About Klaviyo
Klaviyo is the B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 183,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
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