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Kaltura, Inc., the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura's evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.
Kaltura announced it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence and conversation automation for enterprises.
PathFactory enables organizations to understand user behavior and intent, automatically assembling personalized digital experiences that drive engagement and business outcomes.
The acquisition adds agentic journey orchestration and intent intelligence to Kaltura's AI video platform, which recently acquired eSelf.ai conversational avatar technology.
PathFactory serves over 100 enterprise customers including NVIDIA, Cisco, Palo Alto Networks, and LG.
PathFactory was recognized as a Leader in the Forrester Wave for Conversation Automation Solutions for B2B in Q4 2025.
The transaction is valued at approximately $22 million in cash and is expected to close in the second quarter of 2026.
PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that are designed to drive engagement and business outcomes. Its solutions are primarily used by enterprise marketing and go-to-market teams to power personalized content journeys and conversational experiences.
PathFactory powers intelligent digital journeys for over 100 enterprise customers including leading global brands such as NVIDIA, Cisco, Palo Alto Networks, and LG. In Q4 2025, it was recognized as a Leader in the Forrester Wave for Conversation Automation Solutions for B2B, reflecting PathFactory's strong market positioning in the emerging agentic AI automation market.
"Our mission has evolved from powering video experiences to powering rich, agentic digital experiences across organizational journeys. PathFactory adds an important layer of agentic journey intelligence to our platform - enabling deeper understanding of user context and intent, and dynamic orchestration of personalized engagement paths," said Ron Yekutiel, Co-Founder, Chairman, President, and Chief Executive Officer of Kaltura. "Together with our rich media foundation, and the eSelf-based agentic avatars that were made generally available last week and avatar-video generation suite whose beta version was released today, we believe this positions Kaltura at the forefront of the agentic digital experience landscape."
Mr. Yekutiel added: "We are excited to welcome the PathFactory team and to build on the strong relationships they have established in the market. We look forward to continuing to support and serve their esteemed customers, and to further empower them with additional synergistic capabilities and use cases."
Kaltura expects the acquisition to expand the applicability of its platform across a broader range of agentic engagement scenarios, including customer-facing marketing, sales, enablement, and support experiences; employee recruiting, onboarding, training, and internal communications; personalized teaching, tutoring, and certification; and interactive audience engagement in media, telecom, and live events.
By adding PathFactory's AI-powered content intelligence, conversational AI, and journey orchestration capabilities to Kaltura's rich media infrastructure and interactive avatar experiences, Kaltura intends to gradually provide organizations with an integrated platform to create rich and interactive media content at scale; manage and govern enterprise content libraries; apply intelligence to understand user behavior and intent; dynamically sequence personalized content and interactions; and deliver conversational, multimodal, rich-media-infused agentic experiences.
Kaltura believes that the combination of rich media infrastructure, conversational AI, and journey-level intelligence will help organizations move beyond static, one-size-fits-all digital touchpoints toward contextual, outcome-oriented digital experiences that are personalized at scale.
Following this acquisition, and the recent acquisition of eSelf.ai, Kaltura's platform will combine intelligent AI-based rich media content creation, enterprise-grade content and user management, and outcome-oriented, conversational, agentic experiences across digital touchpoints. Kaltura believes this positions the company strongly within emerging categories, such as conversation automation, avatar-based video, agentic AI, and intelligent content orchestration.
Under the terms of the acquisition agreement and subject to customary closing conditions, Kaltura expects to acquire PathFactory for approximately $22 million in cash, and for the transaction to close in the second quarter of 2026.
"We are excited to join forces with Kaltura at a time when organizations are rethinking digital engagement in the age of AI," said Dev Ganesan, Chief Executive Officer of PathFactory. "PathFactory has focused on helping enterprises understand user intent and orchestrate personalized journeys. By combining our journey intelligence with Kaltura's rich media infrastructure and global enterprise footprint, we believe we can accelerate innovation and deliver even greater value to our customers. We are proud of what our team has built and enthusiastic about the opportunity to scale it together with Kaltura."
About Kaltura
Kaltura's mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide.
About PathFactory
PathFactory provides AI-driven content journey orchestration and conversation automation solutions that enable organizations to deliver personalized digital experiences aligned with user context and intent. Its platform is used by enterprise marketing and go-to-market teams to improve engagement and accelerate pipeline performance.
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