Kaltura today announced the availability of an AI-native integration for its Kaltura Events Platform that allows organizations to create, manage, and orchestrate virtual events and their webinar program, entirely through natural-language conversation with AI assistants. The integration, built on the open Model Context Protocol (MCP) standard, makes Kaltura a pioneer in virtual event platforms that can be operated directly from the AI-powered tools teams already use every day. The launch positions Kaltura at the intersection of two major shifts in enterprise software: the rise of agentic AI and the move from UI-driven workflows to software that can be executed through conversations and agents.
Integration covers complete event lifecycle: creation, scheduling, session management, branding, and updates.
Supports live webcasts, interactive sessions, simulive events, virtual studios, and virtual learning rooms.
Five ready-made event templates optimized for specific use cases.
Supports deployment across United States, Ireland, Germany, Australia, and Canada regions.
Available as open-source project on GitHub.
Cuts event setup from hours to minutes.
Virtual event management has traditionally required navigating complex platform interfaces, configuring settings across multiple screens, and coordinating logistics manually. With the new integration, an event organizer working alongside an AI assistant can simply describe what they need – for example "create a customer webinar for next Tuesday at 2pm Eastern with a Q&A session" – and the platform handles the rest: setting up the event, configuring the session format, applying branding, and preparing the attendee experience. The integration covers the complete event lifecycle from creation and scheduling through session management, branding, and updates, with built-in support for the full range of Kaltura's virtual event formats.
Five ready-made event templates allow teams to go from idea to fully configured event in minutes rather than hours. Each template is optimized for a specific use case and pre-configured with best-practice settings, so organizers spend their time on content and audience engagement rather than platform configuration. The integration works out of the box with popular AI-powered environments and supports deployment across multiple production regions - United States, Ireland, Germany, Australia, and Canada - enabling enterprises to meet data residency and compliance requirements while benefiting from AI-assisted event management. For organizations running frequent events, tasks that previously required a dedicated event operations team can now be handled conversationally, freeing teams to focus on content and relationships.
As Yair Neumann, SVP of Product at Kaltura, stated: "Virtual events and webinar programs are a core part of how enterprises engage their customers, employees, and audiences, but the operational overhead of setting them up and managing them has been a persistent bottleneck. By making our Events Platform accessible through natural-language AI assistants, we are removing that friction entirely. An event organizer should be able to say what they need and have it done - that is the standard we are setting with this release."
About Kaltura
Kaltura's mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide.
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