Informa TechTarget has launched two new content strategy solutions—the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner—to help B2B technology and services brands adapt to the rise of zero-click search and AI-powered buyer journeys.
The shift to AI-driven research means buyers increasingly rely on generative answer engines for vendor discovery and shortlisting, bypassing traditional search engine clicks and brand websites. This trend, sometimes called zero-click search, demands new approaches to visibility and trust-building in AI ecosystems.
Informa TechTarget’s solutions are built on its deep expertise in content strategy, demand intelligence, and AI, combined with exclusive first-party audience and intent data from its portfolio of targeted media brands such as Dark Reading, Cybersecurity Dive, and Computer Weekly.
The AI Visibility Audit evaluates how target audiences encounter a brand through AI systems. It uncovers gaps in visibility, factual accuracy, and authority, then provides a prioritized roadmap of improvements to strengthen brand presence and trust in generative responses.
The GEO Topic Planner helps brands develop content plans optimized for how AI engines evaluate and prioritize information. By focusing on topical depth, quality signals, and evolving LLM preferences, it enables more efficient content creation that drives authority without redundant efforts.
These solutions integrate with Studio by Informa TechTarget, a full-service multimedia content studio combining strategic guidance, technology expertise, and creative talent from merged capabilities including studioID and BrightTALK Studios. The team produces videos, podcasts, events, reports, and more to deliver compelling human-centered stories optimized for AI discovery.
“B2B organizations have only just begun to tap into the transformative potential of AI to drive innovation in products, services, and customer engagement. As the indispensable growth partner to the B2B sector, Informa TechTarget is committed to ensuring our client partners are at the forefront of this pivotal shift,” said Gary Nugent, CEO of Informa TechTarget.
“Marketers are seeing the need and opportunity to leverage AI search as a channel to drive prospect engagement, but not everyone has the expertise, data, and tools to do so effectively yet,” said Jane Qin Medeiros, General Manager, Brand to Demand, Informa TechTarget.
“Brands need a partner who understands not just how LLMs evaluate and recommend information, but also how to actually create quality content, or update existing content, that will be deemed valuable by these LLMs—while still telling a compelling human story,” said Mandi Tompkins, Head of Studio by Informa TechTarget.
Mandi Tompkins will discuss AI-ready content strategies in the webinar “Search, Disrupted: Demystifying GEO for the Zero-Click Shift” featuring Forrester Principal Analyst Lisa Gately on Thursday, March 19th at 8:00 am EDT. Register at the event page.
About Informa TechTarget
Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted digital properties and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their intent data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients.
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