Identity Digital today launched Innovation Labs, a division focused on solving identity fragmentation for AI agents. The division's first solution, DNSid, is a durable and governable identifier that binds every AI agent to verifiable ownership, essentially a birth certificate that every other system can recognize and verify. Each time an autonomous agent moves across platforms, it receives new credentials and assumes a new identity. Accountability and governance are impossible without a persistent identifier that can be reliably located.
75% of businesses say security, compliance, and auditability are most critical for agent deployment (KPMG).
One in five organizations has already experienced an AI agent-related security incident (SailPoint).
DNSid built on existing DNS infrastructure, PKI, and blockchain technology.
No new protocol to adopt; DNS already serves as internet's universal coordination layer.
Identifier is neutral, independently verifiable, globally unique, and durable.
Innovation Labs participates in Linux Foundation and LF Decentralized Trust.
AI agents have moved from experimentation to production almost overnight. Enterprises across every sector aren't just deploying them, they are scrambling to establish real security, governance and control. Agents are already acting unpredictably, sometimes in error, sometimes in ways that create real risk. DNSid delivers the missing ownership and accountability layer that an AI-driven economy urgently requires. Without verifiable, durable ownership, there may be no immediate way to determine who is responsible or to hold any party accountable. In an economy increasingly powered by autonomous systems, unattributable agents are not a technical gap; they are a systemic financial and governance risk.
DNSid leverages globally adopted DNS to anchor each agent to a domain, plus PKI and blockchain technology, the smallest set of components needed to solve the problem. There is no new protocol to adopt and no new trust agreement to establish. DNS already serves as the internet's universal coordination layer, relied upon by every enterprise, cloud provider and digital service. Each DNSid identifier is neutral (not owned or controlled by any single vendor or platform), independently verifiable (resolvable in any environment), globally unique (enforced through established DNS governance), and durable (persistent across the full lifecycle of an agent). DNSid maintains the authoritative record of an agent's identifier, ownership, transfer and revocation status. It does not authenticate agents or enforce run-time policy. Those functions remain with identity and security systems layered above it.
AI agents are now the fastest-growing, and least governed, class of digital actors in the enterprise. Once deployed beyond controlled environments, they can become effectively unattributable, creating material risk for CISOs, risk officers, CEOs, boards, and regulators. An agent authorized to move 3,450betweenaccountscould,througherrororcompromise,initiatea345 million transfer instead. Without verifiable, durable ownership, there may be no immediate way to determine who is responsible or to hold any party accountable. Research from SailPoint found that one in five organizations has already experienced an AI agent-related security incident, and among those, 97% lacked proper AI access controls. According to KPMG, 75% of businesses say that security, compliance, and auditability are the most critical requirements for agent deployment.
As Akram Atallah, CEO of Identity Digital, stated: "AI agents have moved from experimentation to production almost overnight. Enterprises across every sector aren't just deploying them, they are scrambling to establish real security, governance and control. The urgency is justified. Agents are already acting unpredictably, sometimes in error, sometimes in ways that create real risk. DNSid delivers the missing ownership and accountability layer that an AI-driven economy urgently requires."
Daniela Barbosa, General Manager, Decentralized Technologies at Linux Foundation, and Executive Director, LF Decentralized Trust, added: "The trust layer has taken on a new level of urgency as enterprises look to scale agentic AI. Identity and authentication in the face of autonomous actors will challenge the industry in unprecedented ways and require new levels of openness and collaboration. Innovation Labs is launching with a standards-based approach and, as part of the LF Decentralized Trust member community, is embracing open development and governance as the path to delivering trust at scale."
Lauren Goulston, general manager, Identity Digital Innovation Labs, said: "AI agent chaos isn't theoretical. It's happening right now. Autonomous agents are scaling faster than the standards needed to govern them. Without a universal approach, enterprises risk losing control as agents operate with bank accounts, software, and other sensitive information, all beyond human oversight. At Innovation Labs, we're tackling the fragmentation in the agent economy, unlocking its full potential for responsible, scalable growth."
About Innovation Labs
Innovation Labs is a division of Identity Digital that solves identity fragmentation for the AI agent economy. As agents become more autonomous and interoperable, they introduce risk and security challenges existing systems weren't designed for — starting with a consistent way to verify ownership across organizational boundaries. Innovation Labs combines Identity Digital's DNS expertise with blockchain to establish a global coordination layer for AI agent identity, and participates in open standards communities, including the Linux Foundation.
About Identity Digital
Identity Digital Inc. simplifies and connects the online world with domain names and related technologies to empower people to build, market, and own their authentic digital identities. With the world's largest portfolio of TLDs, including .llc, .pro, .world, .fyi, and .studio, Identity Digital supports over 28 million domains on its innovative registry services platform.
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