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IBM Launches Enterprise Advantage for Internal AI Platforms


IBM Launches Enterprise Advantage for Internal AI Platforms
  • by: Source Logo
  • |
  • January 20, 2026

IBM has introduced IBM Enterprise Advantage, a pioneering asset-based consulting service that enables organizations to rapidly build, govern, and operate customized internal AI platforms at enterprise scale. The offering combines proven AI tools, industry expertise, and IBM's internal AI-powered delivery framework to help clients redesign workflows, integrate AI with existing systems, and deploy agentic applications without disrupting their current cloud providers, AI models, or core infrastructure.

Quick Intel

  • IBM Enterprise Advantage allows clients to create tailored internal AI platforms using any cloud provider (AWS, Google Cloud, Azure, IBM watsonx) and both open- and closed-source models.
  • The service leverages IBM Consulting Advantage—IBM's internal AI platform that has boosted consultant productivity by up to 50% across more than 150 client engagements.
  • It includes a growing marketplace of industry-specific AI agents and applications, enabling faster deployment of governed, agentic AI solutions.
  • Clients such as Pearson are building custom AI platforms that blend human expertise with agentic assistants for daily work and decision support.
  • A manufacturing client used Enterprise Advantage to identify high-value use cases, prototype solutions, and establish a scalable generative AI strategy with secure, multi-technology deployment.
  • The service is available immediately and focuses on delivering measurable value through human-AI collaboration, governance, and alignment with existing investments.

IBM has unveiled IBM Enterprise Advantage, a first-of-its-kind consulting service designed to help enterprises overcome common barriers to scaling AI. By drawing on IBM's internal success in using AI to transform its own operations, the offering provides clients with a proven playbook to build governed, action-oriented AI platforms that integrate seamlessly with their existing technology environments.

Flexible, Multi-Cloud, Multi-Model Approach Enterprise Advantage supports clients regardless of their preferred cloud provider or AI model ecosystem. Organizations can connect AI agents to legacy systems, orchestrate complex workflows, and deploy autonomous applications while maintaining full control over governance, security, and compliance. This flexibility preserves prior investments and reduces the risk of vendor lock-in.

Proven Internal Framework Now Available to Clients The service builds directly on IBM Consulting Advantage, IBM's internal AI-powered platform that has demonstrated up to 50% productivity gains for consultants across diverse client projects. With a marketplace of ready-to-use, industry-specific AI agents and applications, Enterprise Advantage accelerates time-to-value by providing pre-built assets and expert guidance tailored to each client's needs.

Real-World Client Examples Pearson, a global learning company, is leveraging Enterprise Advantage to develop a custom AI platform that combines human expertise with agentic assistants to streamline routine tasks and enhance decision-making. In another case, a manufacturing organization used the service to define its generative AI strategy, prototype high-impact use cases, align leadership, and deploy secure, multi-model AI assistants—establishing a foundation for broader enterprise-wide expansion.

Leadership Perspective "Many organizations are investing in AI, but achieving real value at scale remains a major challenge," said Mohamad Ali, Senior Vice President and Head of IBM Consulting. "We have solved many of these challenges inside IBM by using AI to transform our own operations and deliver measurable results, giving us a proven playbook to help clients succeed. Enterprise Advantage brings this framework to clients by combining human expertise with digital workers and ready-to-use AI assets so they can scale AI with confidence and achieve meaningful impact."

Enterprise Advantage is available now, offering enterprises a structured path to responsible, scalable AI adoption backed by IBM's hybrid cloud and AI leadership.

 

About IBM 

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications, airline, and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

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