Hostinger is moving beyond AI-generated websites toward an agentic platform for building, running, and growing online with AI Builder. It brings AI-led creation and visual control together with backend infrastructure, ecommerce, embedded AI, and marketing, allowing AI to set up and operate the systems behind a project rather than simply generate its first version.
Hostinger launches AI Builder agentic platform for online projects.
Integrates backend, ecommerce, and marketing natively into one platform.
Nearly 1 in 5 projects created are SaaS products, internal tools, or learning platforms.
AI can open stores, create user management, and send campaigns directly.
Hostinger Connector allows external AI assistants like Claude Code and Cursor to work on accounts.
Serves 5M+ users across 150+ countries.
The launch follows a marked change in what Hostinger customers build. A year ago, fewer than 4% of projects created on the platform fell outside traditional website categories. Today, nearly one in five are software-as-a-service products, internal tools, or learning platforms. Those projects require more than a traditional website. A customer portal needs authentication, a software product needs data, a store needs ecommerce infrastructure, and an AI-powered service needs AI inside it. Hostinger removes the handoff where most AI building tools stop because the backend, ecommerce, and marketing systems are native to its platform.
A prompt is only one way to begin. A restaurant can upload a menu PDF, a designer can share a screenshot or reference image, and a business owner can paste the link of an outdated site they want rebuilt. AI Builder turns any of these into the foundation for a website, store, app, or internal tool. In agentic mode, the AI leads, creating and developing the project as the customer describes what they need. AI Builder's backend is Hostinger's own, allowing data, authentication, user accounts, file storage, and application logic to run on the company's infrastructure. Hostinger Connector allows a customer's own AI assistant, including Claude Code, Cursor, and VS Code, to work on the same account.
"The next battle in online presence is not about who can generate a homepage in 30 seconds," said Auksė Žirgulė, vice president of product at Hostinger. "It is about what happens next. Can the AI open the store, create the user management system, help attract customers, and keep improving the project? That's the direction we're taking with AI Builder."
"A platform is not a platform if only your own AI can use it," said Žirgulė. "A developer's assistant and our own agent carry out the same operations against the same account. AI Builder is the door we have opened for everyone who does not write code, and it is the beginning of what we are building rather than the finished version of it."
About Hostinger
Hostinger is an AI-powered platform for building and growing businesses online – web hosting, domains, email, website creation, and business tools. Founded in Lithuania in 2004, the company develops its AI capabilities in-house, enabling rapid iteration and AI-driven customer support. Ranked the 2nd fastest-growing company in Europe by the Financial Times, Hostinger employs nearly 900 people and serves more than 5 million users across 150+ countries.
