Hightouch, the leader in data and AI for marketing, today announced Lifecycle Studio, a workspace for marketing teams to create and execute on-brand, personalized campaigns in minutes. The second studio within its Agentic Marketing Platform (AMP), Lifecycle Studio allows marketers to use agents grounded in the complete context of their brand, customers, and campaign history to execute production-ready, cross channel campaigns. For more than a decade, lifecycle marketing has been built around a manual workflow that hasn't fundamentally changed. A single campaign still moves through planning, briefs, data requests, audience builds, copy rounds, design, approvals, and QA before it ever reaches a customer.
Hightouch launches Lifecycle Studio for agentic lifecycle marketing campaigns.
Marketers can go from idea to personalized campaigns in minutes with AI agents.
Campaigns can be synced across any ESP or customer engagement platform.
Use cases include shipping campaign backlogs, optimizing live campaigns, and launching in cultural moments.
Hightouch customers like Thumbtack reduced campaign timelines from weeks to days.
Lifecycle Studio works alongside existing marketing tools without additional infrastructure.
Lifecycle Studio reinvents how that work gets done, so marketers can take a campaign from brief to live faster with agents. With access to the complete context of a company's marketing ecosystem, Lifecycle Studio generates production-ready content across email, SMS, and push. Agents pull from DAMs, product catalogs, and campaign history to generate content that task-specific tools and general-purpose LLMs can't access. Operational QA steps from compliance checks and dark-mode rendering to ESP-specific templating run automatically in the same pass.
Hightouch customers like Thumbtack are already using Lifecycle Studio to drastically reduce campaign production timelines from weeks to days and launch programs they previously didn't have the bandwidth to run. Josh Mack, Head of Lifecycle Marketing at Thumbtack, stated: "Lifecycle Studio has changed the way our team operates. We can now self-serve and launch on-brand campaigns across channels without the weeks of cross-team coordination and dependencies."
Marketing teams are using Lifecycle Studio to ship their campaign idea backlog by giving teams the production capacity and quality assurance to finally launch them. They can optimize existing campaigns faster by generating messaging variants, testing new audience segments, and iterating on live campaigns without spinning up a new cross-team project for every change. When a cultural moment happens or major news breaks, Lifecycle Studio compresses the time from idea to live campaign from weeks to minutes. Agents also proactively surface new campaign opportunities and turn them into ready-to-launch campaigns across email, SMS, and push.
Tejas Manohar, co-founder and co-CEO at Hightouch, commented: "Most lifecycle teams have far more campaign ideas than they can realistically execute. The targeting capabilities exist, but the content operation and workflow often can't keep up. Lifecycle Studio closes that gap by collapsing what has traditionally been a 50-step process into a single agentic workflow." Lifecycle Studio extends Hightouch's vision for AI-native marketing infrastructure beyond advertising into lifecycle and retention marketing.
Lifecycle Studio works alongside the tools marketing teams already use in their stack. Campaigns can be synced to activate seamlessly across any ESP or customer engagement platform without any additional infrastructure to set up. This ensures that marketing teams can adopt Lifecycle Studio without disrupting their existing workflows or requiring complex technical migrations.
About Hightouch
Hightouch is the leading agentic marketing and customer data platform that empowers companies to power personalized marketing and business operations from their very best data. Trusted by leading brands like Domino's, Autotrader, Cars.com, Aritzia, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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