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Hightouch, a leading data and AI agent platform for marketers, has received a strategic investment from Snowflake Ventures and Capital One Ventures, extending its oversubscribed Series C round. This funding fuels Hightouch’s mission to transform marketing through agentic AI, highlighted by its AI Decisioning product, which personalizes customer interactions at scale. The investment strengthens Hightouch’s collaboration with Snowflake, enabling marketers to leverage data-driven insights for faster, more effective campaigns.
Hightouch secures investment from Snowflake and Capital One Ventures.
Funding extends Series C to advance AI-driven marketing solutions.
AI Decisioning personalizes messaging, timing, and channel choices.
Enterprises like WHOOP and PetSmart adopt AI Decisioning for engagement.
Builds on Snowflake’s AI Data Cloud for seamless data activation.
Aims to expand AI agents for broader marketing use cases.
In 2024, Hightouch launched AI Decisioning, the world’s first agentic AI product for lifecycle marketing, enabling continuous experimentation with messaging, timing, and channel decisions. “This investment is a major vote of confidence in our vision for AI-powered marketing,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “We’ve seen incredible traction with AI Decisioning, and this investment enables us to scale faster, deliver even more value to customers, and continue reimagining how businesses personalize experiences through data and AI.” Enterprises like WHOOP, Fundrise, and PetSmart have adopted AI Decisioning, achieving faster campaign execution and improved engagement.
Hightouch’s integration with Snowflake’s AI Data Cloud, including Snowflake Cortex AI, empowers marketers to activate data directly from their warehouses. “Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers,” said Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake. “By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control.” This collaboration enhances Hightouch’s Composable CDP, reducing reliance on legacy marketing platforms.
Hightouch’s Composable CDP enables marketers to bypass traditional platforms like Salesforce Marketing Cloud, offering direct data access for rapid campaign execution. “Hightouch built an innovative, composable approach to unifying data and streamlining workflows that unlocks AI-driven personalization,” said Jon Barad, Partner at Capital One Ventures. The investment supports Hightouch’s growth as enterprises shift to warehouse-native architectures, with customers leveraging AI Decisioning to optimize performance marketing and customer engagement.
The funding will drive Hightouch’s research and development, expanding its suite of AI agents to cover additional marketing use cases. This shift moves marketers from manual workflows to data-driven, automated campaign execution, enhancing personalization and efficiency. The investment also accelerates joint solution development with Snowflake, further empowering mutual customers to activate data seamlessly.
Hightouch’s strategic investment from Snowflake Ventures and Capital One Ventures positions it as a leader in AI-driven marketing. By enhancing AI Decisioning and expanding its Composable CDP, Hightouch empowers marketers to deliver personalized, data-driven campaigns, transforming the marketing landscape with innovative, scalable solutions.
Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like Autotrader, Calendly, Cars.com, Monday.com, and PetSmart, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization.
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