HG Insights, a leader in Revenue Growth Intelligence, has launched its groundbreaking Revenue Growth Agentic Ecosystem, an AI-powered platform designed to revolutionize go-to-market (GTM) strategies for B2B organizations. Announced on August 11, 2025, this initiative includes the acquisition of MadKudu, a pioneer in agentic GTM solutions, enhancing HG Insights’ ability to deliver real-time, data-driven insights for sales, RevOps, and marketing teams.
HG Insights launches industry-first Revenue Growth Agentic Ecosystem.
Acquisition of MadKudu strengthens AI-driven GTM solutions.
Integrates RGI Fabric with first-party data for precise insights.
Offers Market Analyzer, Sales Copilot, and RevOps AI Data Studio.
Combines TrustRadius buyer intelligence for full-funnel GTM.
Enhances B2B sales with real-time, actionable workflows.
HG Insights’ Revenue Growth Agentic Ecosystem integrates market and sales intelligence with real-time agentic activation, addressing challenges like siloed data and stalled AI initiatives. “B2B organizations today want to optimize GTM decision-making, monitoring, and execution but are grappling with siloed data, disconnected tools, and stalled AI pilot initiatives that rarely reach production,” said Rohini Kasturi, CEO of HG Insights. The ecosystem, bolstered by the MadKudu acquisition, offers a composable platform for seamless strategy and execution.
MadKudu, a four-year strategic partner of HG Insights, brings a suite of agentic GTM solutions with signal-based workflows. “We’re incredibly excited to join forces with HG Insights,” said Sam Levan and Francis Brero, Co-Founders of MadKudu. “Over the last several years, we’ve built copilot experiences on HG Insights’ intelligence to help customers prioritize better, act faster, and grow smarter.” The acquisition enables flexible data integration with platforms like Salesforce and Snowflake, alongside composable APIs for streamlined agent creation.
The ecosystem is powered by HG Insights’ Revenue Growth Intelligence (RGI) Fabric, a robust AI-driven data repository. “Our customers ask for GTM intelligence, precision, and speed that seamlessly combines their first-party data with third-party signals, account insights, and buyer behavior,” said Kasturi. The RGI Fabric provides deep firmographic, technographic, and buyer intent data, ensuring precise targeting and efficient GTM execution across diverse use cases.
HG Insights introduces three GTM copilots: Market Analyzer Copilot for market insights and ICP definition, Sales Copilot for personalized outreach and sales intelligence, and RevOps AI Data Studio for predictive modeling and lead scoring. These tools empower teams to align strategies, prioritize accounts, and drive pipeline efficiency. “MadKudu has become our system of record for prioritizing GTM actions,” said Ryan Kelly, SVP of Marketing at Cockroach Labs.
The integration of MadKudu and TrustRadius with HG Insights’ RGI Fabric creates the first end-to-end AI-powered GTM platform. “With the launch of our Revenue Growth Agentic Ecosystem and the acquisitions of TrustRadius and MadKudu, we’re delivering a composable platform to connect strategy, execution, and real-time action,” said Rajat Bhatnagar, SVP of Business Operations at HG Insights. This synergy optimizes the GTM journey, from buyer intent to account selling, driving revenue growth and retention.
HG Insights’ innovative ecosystem and strategic acquisitions position it as a leader in transforming B2B GTM strategies. “HG Insights is redefining the future of revenue growth and the entire GTM landscape,” said Jeff Parks and Ramesh Venugopal, Investors at Riverwood Capital. By delivering precise, AI-driven insights, the platform empowers businesses to achieve scalable impact and competitive advantage.
HG Insights provides AI-powered Revenue Growth Intelligence (RGI) solutions that deliver comprehensive market, account, and buyer insights; signal-triggered workflows; and in-market leads to enable B2B technology leaders to modernize GTM decision-making and efficiently identify, engage, and win the most promising opportunities. AI-driven analytics, copilots, and agents empower marketing, RevOps, sales, and strategy teams to streamline market analyses, leverage deep account and buyer intent details, and optimize campaigns and sales execution derived from billions of market data points for over 22,000 technologies across 20 million companies worldwide. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to help increase pipeline and revenue growth and ensure GTM success.
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