FORM , a leader in AI-enabled field execution software, reported strong momentum in Q2 2025, driven by product innovation, an expanded customer base, and strategic team growth. The Quincy, Massachusetts-based company continues to enhance its GoSpotCheck platform, delivering scalable solutions for consumer packaged goods (CPG), retail, and emerging sectors like outdoor and active lifestyle.
Product Innovation: Launched in-app AI Agent for instant on-shelf performance analysis via photo capture.
Milestone: Achieved 10 million image recognition (IR) responses, showcasing platform scalability.
Customer Growth: New clients include Fresh Express, Urban Remedy, Arterra Wines, and Tailwind Nutrition.
Sector Expansion: Deepened presence in food, beverage, and spirits; expanded into outdoor and active lifestyle.
Team Growth: Promoted Josh Mitchell to Chief Customer Officer; hired Jeremy de Silva as Strategic Account Executive.
Platform: GoSpotCheck enhances flexibility across diverse retail environments and product categories.
At the core of FORM’s Q2 success is its new in-app AI Agent, enabling field teams to analyze on-shelf performance instantly using photos, a critical tool for CPG and retail enterprises adopting agentic AI. The company reached a milestone of 10 million IR responses, reflecting the platform’s real-world impact. “Hitting 10 million IR responses is not just a number, but proof that FORM’s platform is delivering real-world value at scale,” said CEO Ali Moosani. This innovation aligns with customer feedback, leveraging AI to meet evolving market needs.
FORM expanded its footprint in food, beverage, and spirits with new clients like Fresh Express, Urban Remedy, Arterra Wines, and a major U.S. beverage distributor. The company also entered the outdoor and active lifestyle sector, onboarding Tailwind Nutrition, Revelyst, Sea to Summit, and Savior Equipment. Existing partnerships grew, with a national grocer scaling GoSpotCheck for store operations, a beverage distributor supporting an acquisition, and a global spirits brand extending use to off-premise retail. GoSpotCheck’s flexibility across product categories and retail environments drives this growth.
To support its expansion, FORM strengthened its leadership. Josh Mitchell, a veteran leader, was promoted to Chief Customer Officer, bringing expertise in customer success and operations. Jeremy de Silva joined as Strategic Account Executive, enhancing the commercial team, with more hires planned. “Our customers must adapt to lightning-speed changes in the market, fickle consumer tastes, and pricing pressures,” said Moosani. “GoSpotCheck is an essential part of their strategic business operations.”
FORM’s growth aligns with the $7.6 billion field service management market, projected to grow at a 14.7% CAGR through 2030, driven by AI and automation. Its focus on agentic AI positions it alongside competitors like Salesforce and ServiceMax, emphasizing real-time analytics and operational efficiency. With a robust Q2, FORM is poised to sustain momentum in H2 2025, leveraging its scalable platform and expanded team to meet rising demand.
FORM powers the world's 2 billion mobile workers as they change companies and industries for good, with mobile technology that improves execution from the frontline. FORM activates and connects teams in the field – with leaders, missions, and each other – so they can deliver success in the enterprise. The FORM field execution platform serves as a digital assistant for frontline teams by guiding daily tasks, streamlining data collection, facilitating real-time communication, and providing leaders with real-time intelligence to drive faster actions and better decisions. FORM offers the world's only integrated task management and image recognition platform and enables smart audits on more display types than any solution in the market, plus industry-leading field communications and photo reporting capabilities. FORM solutions have been deployed by Fortune 500 companies around the world.
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