eDreams ODIGEO (the "Company" or "eDO"), the world's leading travel subscription company, today announced it is working with Visa to enable AI-initiated transactions on its platforms within user-defined parameters. As part of this collaboration, eDO is using Visa's Trusted Agent Protocol and Agentic Directory to securely recognise and manage interactions with verified AI agents. These capabilities allow eDO to distinguish trusted AI agents from unknown or unverified traffic, and define how they can access its site and complete transactions – all within its existing risk and control frameworks.
eDreams ODIGEO partners with Visa for AI-initiated travel bookings.
Uses Visa's Trusted Agent Protocol and Agentic Directory for secure agent recognition.
General AI interfaces can complete purchases on eDO travel brands.
Supports shift from AI-assisted browsing to agentic commerce.
eDO processes 6+ billion daily predictions for 8 million Prime members.
Deployed 100+ Model Context Protocols integrating booking engine.
eDO can now support live transactions in its own environment, with customer banks securely authorising these payments using Visa Payment Passkeys – helping ensure each transaction remains verified and trusted. As part of the integration, general AI interfaces are able to move beyond assisting search to completing purchases directly on eDO's travel brands (eDreams, Opodo, GO Voyages and Travellink) on behalf of consumers, within defined rules and controls.
Mathieu Altwegg, Head of Product and Solutions, Visa Europe, stated: "AI agents are already playing a growing role in how people discover products, but until now, those journeys have often stopped short at the point of payment. What we're now enabling with partners like eDreams ODIGEO is the ability for those interactions to continue through to purchase - allowing merchants to securely complete those journeys - opening up a new channel through which customers can transact."
Frédéric Esclapez, Chief Marketing Officer at eDreams ODIGEO, stated: "Over a decade spent mastering AI has allowed us to architect the foundation for the era of conversational travel. The structural complexity of global travel demands a highly sophisticated execution engine, which we have built through our AI-first approach. Now, by working with Visa to support secure AI agent-initiated transactions, we are unlocking even more possibilities for how people purchase travel."
Separate from its collaboration with Visa, eDO is also leveraging its proprietary AI platform, which processes over six billion daily predictions to power deep personalisation for its 8 million Prime members. By deploying over 100 Model Context Protocols, an open standard connecting AI models to external tools, eDO has integrated its booking engine directly into global ecosystems. Horizontal AI assistants can now move beyond dialogue to complete secure, real-world bookings on eDO platforms.
About eDreams ODIGEO
eDreams ODIGEO is the world's leading travel subscription company, operating travel brands eDreams, Opodo, GO Voyages and Travellink. The company processes over six billion daily predictions for its 8 million Prime members.
About Visa
Visa is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories.
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