Demandbase, the AI GTM leader defining the next era of agentic marketing, has been named a launch partner for Salesforce's Hunter, a new AI-powered outbound sales agent. The announcement builds on Demandbase's broader work with Salesforce to bring its account intelligence into AI-powered revenue workflows, and was made at Salesforce's Dreamforce conference in San Francisco.
Demandbase has been named a launch partner for Salesforce's Hunter, a new AI-powered outbound sales agent.
Demandbase is also a featured MCP partner on AgentExchange, enabling Salesforce agents to access Demandbase insights within existing sales and marketing environments.
Hunter users can access Demandbase's real-time B2B engagement, person and account data, including buying group and intent data, with no additional contracts required for the data within Salesforce.
The integration eliminates context switching between Salesforce and Demandbase and increases adoption of engagement data in day-to-day sales activities.
Capabilities include natural language queries powered by Agentforce and Demandbase's MCP, ranked lists of the most engaged people at target accounts, and identification of buying group members.
Hunter is currently in pilot, with general availability planned later this year.
With Hunter, Salesforce customers can now access Demandbase's real-time B2B engagement, person and account data, including buying group and intent data, within their native workflow with no additional contracts required for the data within Salesforce, and a streamlined handover should customers want to experience the full power of Demandbase. This gives Hunter additional account-level context to help sellers identify companies actively researching relevant solutions and optimize their prospecting and outreach based on those insights.
"By teaming up with Salesforce to bring our data to Hunter, we're strengthening the agentic AI ecosystem for sales teams, eliminating friction and helping improve GTM outcomes," said Christopher Amabile, VP, Global Partner Ecosystems at Demandbase. "This integration leverages the Demandbase MCP server to bring real-time B2B engagement intelligence directly into revenue teams' workflows. Sales reps can prompt Demandbase in natural language to immediately identify and prioritize the most engaged prospects, natively within Agentforce, speeding and simplifying buyer research and targeting."
The integration eliminates the need for context switching between Salesforce and Demandbase and increases adoption of engagement data in day-to-day sales activities.
Demandbase is powering key capabilities, including:
Real-time access to Demandbase engagement data inside Salesforce
Natural language queries powered by Agentforce and Demandbase's MCP
Ranked lists of the most engaged people at any target account
Engagement metrics, including engagement points and engagement minutes
Contact details and quality signals
Visibility into contacts and accounts showing the greatest intent to buy
Identification of buying group members
"Sales teams can only act on the signals they can see," said Rohan Punamia, VP of Product Management at Salesforce. "By bringing Demandbase's intelligence natively into Hunter, we're giving every Sales Cloud customer the B2B data and account signals they need to prioritize the right prospects and grow revenue."
About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes.
