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DataDome, a leader in cyberfraud protection, has partnered with TollBit to enhance control and monetization of AI agent traffic. Unveiled at Black Hat USA 2025, this collaboration integrates DataDome’s AI-powered platform with TollBit’s monetization tools, addressing the surge in agentic AI while offering businesses new revenue opportunities.
DataDome and TollBit partner to manage and monetize AI agent traffic.
AI traffic tripled in six months, reaching 8.2% of verified bot traffic.
Detected 1.2 billion OpenAI crawler requests in June 2025 alone.
TollBit’s network saw a 20x increase in blocked AI bots in 2025.
Offers real-time visibility, control, and paywall monetization for AI agents.
Showcased at Black Hat USA 2025, August 6-7, for cyberfraud solutions.
Agentic AI is reshaping digital interactions, with AI agents mimicking human behavior at scale for browsing, transacting, and data extraction. DataDome reports AI traffic surged from 2.6% to 8.2% of verified bot traffic in six months, with 1.2 billion OpenAI crawler requests detected in June 2025. TollBit’s network of over 2,200 sites experienced a 20x increase in AI bots redirected to its Bot Paywall in 2025, highlighting the urgent need for businesses to adapt.
The partnership combines DataDome’s AI-driven detection with TollBit’s monetization platform, offering a single integration for comprehensive AI traffic management. DataDome blocks malicious scrapers in real time, while TollBit enables businesses to identify compliant AI bots and monetize their access through customizable paywalls and automated authorization. This provides unified visibility, granular control, and a new revenue stream for compliant AI interactions.
“Agentic AI is forcing every business to rethink how they handle traffic, revenue, and risk,” said Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome. “It’s no longer enough to just block bots; you need to identify intent, control access in real time, and monetize it when it makes sense. That’s why our partnership with TollBit is so powerful.”
The solution offers businesses real-time insights into scraping activity, enabling dynamic access rules and pricing for AI agents. TollBit’s platform, integrated with DataDome’s 50+ integrations and 30+ global points of presence, ensures rapid deployment and scalability. This partnership empowers organizations to protect digital assets while capitalizing on the growing presence of AI-driven traffic, turning a challenge into a revenue opportunity.
“Our partnership with DataDome is another step in creating an ecosystem-wide solution for publishers and creators,” said Toshit Panigrahi, CEO and Co-founder of TollBit. “By collaborating with world-class partners and maintaining a tech-agnostic approach, we’re uniquely able to integrate with the platforms our network already trusts.”
At Black Hat USA 2025, held August 6-7, DataDome will demonstrate its multi-layered AI platform, showcasing its ability to provide full visibility and control over AI agents and LLM-driven traffic. The event will highlight how the DataDome-TollBit partnership equips businesses to navigate the complexities of agentic AI, ensuring robust protection and monetization strategies.
This collaboration positions DataDome and TollBit as leaders in addressing the evolving challenges of AI-driven traffic. By combining advanced cyberfraud protection with innovative monetization tools, the partnership empowers businesses to safeguard their digital assets and unlock new revenue streams in the AI era.
DataDome stops cyberfraud and bots in real time, outpacing AI-driven attacks across websites, apps, and APIs. Named a Leader in The Forrester Wave™ for Bot Management, DataDome is trusted by leading brands like Tripadvisor, Zocdoc, and SoundCloud. Its multi-layered AI engine focuses on intent, not just identity-because it's not about knowing who's real, it's about what they intend to do. With thousands of adaptive AI models, DataDome blocks every fraudulent click, signup, and login in under 2 milliseconds without compromising performance. Backed by a 24/7 SOC and expert threat researchers, DataDome autonomously stops over 400 billion attacks annually. With 50+ integrations, 30+ global PoPs, and record-fast time to value, DataDome is a recognized Leader on G2 and one of G2's Best Security Products of 2024, delivering protection that outperforms.
TollBit is a platform that enables a fair exchange of value between AI companies and websites. By essentially installing a toll booth on websites, TollBit allows websites to monitor bot traffic and monetize their data and content, while offering AI agents and applications an easy way to pay directly for that content. The platform seeks to address the shifting economics of content creation in the AI era by reducing the legal uncertainties of scraping and protecting the health of the entire content ecosystem.
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