DataDome and Botify have partnered to provide businesses with secure, end-to-end control over agentic commerce, enabling AI agents to handle discovery through to trusted transactions while protecting against risks like distorted analytics and fraud.
Agentic commerce is rapidly emerging as AI agents become key intermediaries in product discovery, evaluation, comparison, and purchasing. Businesses must now prepare their digital properties to accommodate legitimate AI traffic without compromising security, data accuracy, or customer experience.
Joint research conducted by DataDome, Botify, and Retail Economics reveals that AI assistants have become mainstream: 73% of consumers have used them, with 38% applying them specifically to shopping activities such as product discovery, comparisons, and personalized recommendations. At the same time, AI bot traffic to retail and ecommerce websites has surged dramatically—rising 5.4x in 2025 according to Botify data—indicating accelerated adoption and the critical need for frictionless yet secure agent interactions.
DataDome’s Galileo threat research team found that 80% of AI agents do not properly declare their identity when visiting websites. This widespread issue results in distorted marketing analytics, artificially inflated referral signals, misguided strategic decisions, and elevated fraud risks.
Agentic commerce success depends on coordinated management across the entire AI ecosystem. Botify specializes in making content machine-readable and optimized so AI agents can fully access, understand, and display product information—addressing gaps through automated standardization of attributes, metadata, and catalog data. DataDome complements this by providing real-time classification of traffic, allowing trusted agents to proceed while blocking abusive or malicious ones.
“Agentic traffic is distorting marketing data and reshaping how consumers discover and evaluate products,” said Aurelie Guerrieri, DataDome's Chief Marketing & Alliances Officer. “Businesses that can't distinguish a trusted AI agent from an abusive one aren't just exposed to risk; they're flying blind on strategy. Blocking all agents isn't the answer, but neither is letting everything through. Marketers need nuance and precision to understand the intent and value behind AI traffic. With DataDome and Botify, customers get the full picture of who is accessing their funnel and the confidence to act on it.”
“AI agents are now the intermediary between your customers and your products. If your content isn’t structured and optimized for how AI agents search, your products won’t be found,” said Joe Doran, Chief Product Officer at Botify. “If product data isn't machine-readable and properly accessible, it runs the risk of being invisible to AI. Botify exposes exactly how agents access, consume, and display brands’ content to consumers, and helps them fix the gaps via scalable automation: from standardizing product attributes and metadata to ensuring catalog data is easily exposed. DataDome adds the intelligence to separate trusted agents from abusive traffic without blocking legitimate discovery. Together, we help brands quantify the commercial impact and build a clear roadmap for AI-ready search and governance.”
The rise of agentic commerce requires unprecedented collaboration among marketing, product, IT, engineering, security, fraud, and business teams. Much of today’s consumer evaluation now occurs within AI interfaces before reaching a retailer’s site, amplifying challenges around data integrity and marketing attribution.
The DataDome-Botify partnership delivers seamless integration with existing technology stacks, combining best-in-class AI search optimization with advanced agent trust management. This enables organizations to confidently embrace agentic opportunities while maintaining robust protection, accurate insights, and strong discoverability.
About DataDome
DataDome delivers real-time bot and agent trust management, providing complete visibility and control over all traffic—whether human, bot, or AI. Named a Leader in The Forrester Wave™ for Bot Management in 2024, DataDome is trusted by enterprises like Etsy, PayPal, and SoundCloud. Acting as a traffic control plane, DataDome's multi-layered AI engine leverages thousands of models and 5 trillion signals daily to analyze intent and stop fraud in under 2 milliseconds, letting legitimate users through seamlessly across websites, apps, APIs, and MCPs. A recognized Leader on G2 across several categories, DataDome stops 20K+ attacks every second, delivering protection that outperforms.
About Botify
Botify’s AI search solutions give brands the power to be found everywhere — by consumers, bots, and agents alike. Built for massive scale, Botify’s all-in-one platform combines data, insights, infrastructure, and automation with agents and expert managed services. Leading the shift to agentic commerce where bots are the new shoppers, Botify gives brands ultimate visibility across AI and search engines. Globally trusted by 500+ leading brands including Etsy, Crocs, Macy’s, Levi’s, the New York Times, Farfetch, and Marks & Spencer, Botify directly transforms discoverability challenges into measurable business outcomes and predictable revenue.
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