Cordial, only agentic messaging platform with embedded customer data platform CDP, has launched its headless CDP latest step in move to fully headless marketing platform. Marketers can now explore and visualize real-time customer data from Claude, ChatGPT, Microsoft Copilot, or custom agents.
Cordial embedded CDP now headless giving marketers access to real-time customer data from AI assistants they already use.
"The legacy marketing clouds desire world where you're tethered to their systems and interfaces. Even charging you more for access to their MCP. This aligns with what's valuable for them but not what's valuable for marketers or frankly future of how work will get done," said Jeremy Swift, CEO at Cordial. "Our headless CDP puts real-time customer data where work happens helping marketers make decisions faster act sooner and ultimately drive more revenue."
With launch Cordial gives marketers ability to turn customer data into action from AI assistant using Claude ChatGPT Microsoft Copilot or any custom agent to plan personalized programs grounded in real-time Cordial data. Find next high-value audience getting recommendations increasing customer lifetime value building smarter audiences based on AI attributes like category affinities discount score purchase propensity. Proactively surface revenue opportunities analyzing millions permutations across customer product message data to spot patterns manual analysis would miss recommend campaigns segments offers most likely to drive purchases. Make smarter decisions combining data across stack connecting Cordial data with commerce analytics data warehouse systems to make informed decisions increasing margins reducing excess inventory unlock new revenue streams.
"Marketers should be able to choose where they work and increasingly that's in Claude ChatGPT Microsoft Copilot or their own AI agents," said Matt Howland, president and chief product and engineering officer at Cordial. "AI is setting new pace for innovation and that's pace we're building for. By bringing Cordial into AI tools marketers already using we're helping iconic brands keep marketing programs moving as fast as AI."
About Cordial
Cordial is agentic messaging platform with embedded CDP used by Levi's Tapestry L.L.Bean Boot Barn and other leading brands to power billions personalized messages across email SMS mobile. By unifying customer data messaging AI in one platform Cordial can predict buyer intent determine next-best actions personalize each send helping brands drive more revenue from every message.
