Contify, a leading AI-native Market and Competitive Intelligence (M&CI) platform, launched Athena, its proprietary Agentic AI insights engine, on July 3, 2025. Designed to deliver autonomous, trusted, and decision-ready market and competitor insights, Athena eliminates manual M&CI tasks, enabling organizations to make faster, more confident decisions with enterprise-grade accuracy.
Athena sets itself apart from generic AI assistants like ChatGPT, Gemini, or Perplexity, which can suffer from hallucinations and unverified data, making them unsuitable for enterprise use. “With AI accelerating the pace of change, the demand for timely, reliable intelligence has never been higher,” said Mohit Bhakuni, CEO of Contify. Athena leverages a proprietary Knowledge Graph to store organizational context, continuously analyzing unstructured data from over 700,000 companies and 100+ industry segments. This ensures insights are accurate, actionable, and tailored to specific business needs, empowering intelligence professionals to focus on strategic priorities.
Contify’s 15-year commitment to data quality underpins Athena’s capabilities. Half of its workforce, including data engineers and analysts, maintains a robust data engine that aggregates verified external sources like company websites, news, SEC filings, and internal sources such as CRM data and sales call transcripts. This infrastructure enables Athena to deliver high-precision insights, addressing challenges like overwhelming data volumes and stakeholder demands. Users praise its efficiency, with one noting, “Contify gives you accurate info and frees you up to get on with decision-making.”
Athena streamlines workflows by automating insight generation, offering features like real-time monitoring, customizable templates, and seamless integration with enterprise tools like Salesforce and HubSpot. It provides insights on strategic objectives, customer segments, product features, and more, directly within stakeholders’ workflows. For example, sales teams can access updated battlecards or track competitor activities like partnerships and expansions, boosting deal velocity. Contify’s platform serves major clients like Deloitte and Cisco, helping them stay ahead in the $3 billion M&CI market.
Athena’s launch positions Contify as a leader in the growing agentic AI market, projected to reach $29 billion by 2030. By delivering reliable, autonomous insights, Athena empowers enterprises to navigate complex market landscapes, mitigate risks, and drive innovation, transforming intelligence professionals into strategic advisors.
Contify is an AI-native M&CI platform providing a 360-degree view of market, industry, and competition. Recognized by leading industry analysts, Contify equips organizations with relevant, timely, and role-specific insights that drive enterprise-wide decision-making and help them grow faster than the market.
Contify serves hundreds of medium and large organizations, including Deloitte, EY, Accenture, Cisco, Lenovo, and Wabtec by delivering high-quality intelligence they need to stay ahead of competitors, capture opportunities, manage risks, and drive innovation. Contify is recognized as a High-Performer on G2, with a rating of 4.5/5.
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