ContentWise, a leader in AI-powered customer experience solutions, announced the integration of advanced AI agents into its UX Engine on July 7, 2025. The new ContentWise Agent Engine leverages multi-agent architectures to automate complex tasks, enabling video operators, streaming services, and digital publishers to deliver hyper-personalized user experiences at scale.
ContentWise introduces Agent Engine for automated UX tasks.
Uses Google’s A2A and Anthropic’s MCP for multi-agent orchestration.
Enables trend-based curation, campaign automation, and sports updates.
Simplifies user journey analysis with UX Simulation Agent.
Accelerates workflows and unlocks new personalization strategies.
Deployed for streaming services and digital publishers globally.
The ContentWise Agent Engine revolutionizes how marketing and editorial teams manage digital experiences. By integrating specialized AI agents, such as Pattern Discovery and UX Configurator, the platform automates tasks like content curation and user targeting. “With the ContentWise Agent Engine, we are fundamentally changing the operational paradigm for our customers,” said Paolo Bozzola, CEO of ContentWise. The solution reduces manual configuration, freeing teams to focus on strategic decisions.
Built on open standards like Google’s A2A protocol and Anthropic’s Model Context Protocol, the Agent Engine orchestrates tasks across multiple platforms. “Our agent architecture, built on open standards like MCP and A2A, is designed to break down data silos,” said Paolo Cremonesi, CTO of ContentWise. This enables seamless workflows, such as pulling social media trends, triggering campaigns, and sending notifications, all executed in real-time.
Trend-to-Carousel Agent: Dynamically updates editorial lists like “Hot on TV Today” using real-time social media sentiment, boosting engagement.
Marketing Campaign Agent: Automates campaign lifecycles, creating targeted segments and notifications for events like the 2026 World Cup.
Live Sports Agent: Integrates sports data APIs for real-time updates and personalized sports content recommendations.
UX Simulation Agent: Analyzes user journeys to identify pain points and suggest interface improvements.
The Agent Engine accelerates workflows by up to 60% and enables experimentation with complex ideas in hours, not months. It supports over 150 streaming platforms and publishers, including major players like Sky and ViacomCBS, processing 10 billion user interactions annually. This scalability empowers teams to deliver tailored experiences while driving KPIs like user retention and engagement.
ContentWise is the AI-powered customer experience company that transforms how leading video operators, digital publishers, and online brands engage their audiences. Our intelligent platform combines advanced recommendations, personalization, and discovery technologies to create exceptional digital experiences at every touchpoint.
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