Contentstack today launched Contentstack Canoe, an AI visibility tool that shows brands how AI search engines describe them and whether their competitors are winning. The company's first standalone product was announced on stage at ContentCon Europe 2026, and it has a free plan open to any brand, whether or not it uses Contentstack.
Announced at ContentCon Europe, Contentstack's first standalone product shows how a brand is named, described and cited in AI search, benchmarks it against up to ten competitors, and ends every run with a ranked list of fixes AI agents can act on.
Buyers increasingly go to AI before they go to a website. Bain found that 80% of consumers rely on AI-written results for at least 40% of their searches, and Gartner found that 45% of B2B buyers used generative AI during a recent purchase, mostly to research vendors. Traditional rank trackers can't see inside those answers, so most brands don't know whether they're being recommended or passed over.
We've been saying every brand has to inspire humans and inform agents. Until now, there's been no way to see how well you're doing the second part. Your next customer meets an agent before they meet you, and most brands have no idea what that agent is saying.
Getting started with Contentstack Canoe is easy and begins with a brand's URL: Contentstack Canoe scans the site to identify the business, products, buyer personas and up to ten competitors. Users review and edit that information before Contentstack Canoe generates the questions their buyers are likely to ask. Each question is tagged by buying stage, from awareness through consideration and decision, and Growth users can edit, add or remove any of them. The Free plan runs the generated questions once a month. Growth adds daily or weekly runs, and every plan can run a report on demand after a change.
Each report takes about two minutes and shows whether the brand appeared in AI answers, how it was described, which competitors appeared and which sources the engines cited. Paid plans run ChatGPT, Gemini, Perplexity and Claude side by side in every report, and the Free plan runs ChatGPT and Gemini. Every run ends with a ranked list of what to fix. Every plan also includes a site audit that checks whether AI crawlers can read the brand's site and scores its AI readiness. On paid plans, a remote MCP server lets Contentstack Agent OS, Claude, Cursor and other MCP clients read the report, draft fixes for review and run the analysis again to measure what changed.
Seeing what AI says about your brand is only the first step. What matters is what your team does next. Every Contentstack Canoe report ends with a ranked list of fixes and the sources worth going after, so teams know exactly where to start.
Contentstack is customer zero. Its digital team runs Contentstack Canoe on contentstack.com, acts on the recommendations each week and measures the movement.
About Contentstack
Contentstack helps brands build digital experiences that inform AI agents and inspire people. As the pioneer of the Agentic Experience Platform, Contentstack brings together structured content, headless CMS and brand governance, real-time customer data and omnichannel personalization, and AI orchestration in one system.
