Cloudinary, a leading image and video platform, announced the launch of its Model Context Protocol (MCP) Server, AI-ready documentation, and a new integration with Base44. These innovations allow developers and non-technical builders to interact with Cloudinary’s APIs using natural language, streamlining visual media tasks and accelerating development.
Cloudinary introduces MCP Server for AI-driven image and video workflows.
AI-ready documentation supports LLMs like Base44, Claude, and Cursor.
Base44 integration enhances media transformations within agent-driven workflows.
Enables 95%+ accurate transformations, minimizing LLM hallucinations.
Available to all users, including free plan, with no coding required.
MCP Server Challenge to launch this summer for Cloudinary community.
The Cloudinary MCP Server enables AI agents and large language models (LLMs) to interact seamlessly with Cloudinary’s image and video APIs. “Cloudinary was founded by developers for developers and MCP Server is just our latest commitment to ensuring developers and builders have the tools they need to build the visual-first experiences and apps they dream about – faster and more easily than ever before,” said Tal Lev-Ami, Co-founder and CTO, Cloudinary. By reducing complex tasks like bulk tagging, cropping, and resizing to minutes, the platform cuts development time significantly.
Cloudinary’s AI-ready documentation provides an authoritative source for LLMs, enabling developers to build with confidence and non-technical users to manage visual assets without coding. The system supports accurate transformations with over 95% reliability, minimizing AI hallucinations. It caters to developers orchestrating multi-channel campaigns and non-technical builders creating visual-rich apps, fostering cross-team collaboration and efficiency.
The integration with Base44 allows builders to access Cloudinary’s media transformation, optimization, and delivery tools directly within agent-driven workflows. This empowers faster, more scalable application development, particularly for visual-first experiences. The MCP Server’s compatibility with LLMs like Claude and Cursor further enhances its flexibility, making it accessible to users of varying technical expertise.
Cloudinary has been AI-powered since its founding, automating visual media tasks for millions of developers and brands. Recent launches include AI Vision and generative tools like Generative Fill. The MCP Server, available to all Cloudinary users including those on the free plan, reinforces the company’s API-first approach. An upcoming MCP Server Challenge will engage the #BuiltWithCloudinary community, offering prizes for innovative projects.
Cloudinary’s MCP Server and AI-ready documentation set a new standard for visual media management, enabling rapid, reliable, and accessible development for builders worldwide.
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at a global scale. More than two million users and 10,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
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