Cloudinary has announced the launch of its Agent Experience layer, making it the first visual media platform purpose-built for a development model where humans define outcomes and AI agents execute implementation. The new layer allows AI agents to build, run, manage, and optimize visual media workflows autonomously within a self-provisioned, fully-featured "Claimable Cloud" environment scoped for agent-driven experimentation.
Cloudinary launches Agent Experience layer for agent-native development.
Claimable Cloud allows agents to self-provision environments without human configuration.
Agents can search, govern, and act on media assets with rich structured context.
Includes MCP server support, agent-native tooling, Skills packages, and AI-optimized SDKs.
Agents can build, run, manage, and optimize visual media workflows autonomously.
Over 4 million users and 13,000 customers including Adidas, Etsy, and Grubhub.
Most developer platforms are still designed around a human onboarding flow where an agent can recommend a service, but someone still needs to create an account and complete setup before work can begin. Cloudinary removes that friction entirely by allowing agents to provision their own Claimable Cloud running on the same production infrastructure that serves Cloudinary's customers, without requiring human configuration. Agents become implementation partners that can self-provision, evaluate Cloudinary, integrate it into an application, and begin delivering value autonomously. Developers remain responsible for application design and product decisions.
Most platforms treat media as unstructured files or static URLs, meaning the agent can see a filename and a URL but not what an asset contains, whether it's approved, who can access it, or how it relates to the rest of the application. Without that context, agents can't reliably search for media, enforce governance, or orchestrate workflows. Cloudinary gives agents the rich context necessary to find the right asset, govern how it's used, and act on it without human intervention. Every asset becomes a structured media object with searchable metadata, governance rules, permissions, usage rights, relationships, and delivery intelligence built in. The developer becomes the policymaker and the agent becomes the executor.
Cloudinary has been AI-native since its founding in 2012, and today's launch reflects that foundation meeting today's agent-native reality. Through MCP support, agent-native tooling, LLM-readable documentation, dedicated Skills packages, AI-optimized SDKs, and deterministic APIs, Cloudinary gives agents a single API-first platform for storage, optimization, transformation, search, governance, and delivery without requiring custom logic or human configuration at every step.
"Software is no longer built exclusively by humans writing code. Developers increasingly work alongside AI agents that discover services, evaluate architectures, provision infrastructure, and build integrations – and we built Cloudinary to meet this reality," said Tal Lev-Ami, Co-founder and CTO at Cloudinary. "This isn't about replacing developers, it's about giving them a more capable execution model. When an agent can provision its own environment, understand what's in a media library, and automate complete workflows without custom logic, developers can focus on what actually matters – application design and product decisions. That's the infrastructure we built."
About Cloudinary
Cloudinary is the image and video platform that enables the world's most engaging brands to deliver transformative visual experiences at global scale. More than four million users and 13,000 customers, including Adidas, Etsy, Grubhub, Mattel, Minted, Paul Smith, and Zalando rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary's AI-powered image and video solutions offer a single source of truth for businesses to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions.
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