Bynder has reported strong business and product momentum for the first half of 2026, driven by growing enterprise demand for AI-powered Digital Asset Management (DAM). The company highlighted significant customer expansion, increasing adoption of its Agentic AI Platform, continued product innovation, and global expansion as organizations invest in scalable content management and AI-enabled content operations.
Quick Intel
Bynder announced continued business momentum during the first half of 2026 as enterprises expanded their Digital Asset Management (DAM) deployments to better manage, govern, and distribute content at scale.
The company reported a 46% year-over-year increase in customer expansion as existing clients adopted additional platform capabilities. Demand for Content Experiences Omnichannel also rose 47%, reflecting increased use of Bynder as a centralized system for delivering approved content across multiple digital channels.
"Bynder is deeply embedded in customer content workflows," said Bob Hickey, Chief Executive Officer at Bynder. "The momentum of our Agentic platform, launched in July 2025, and the value it delivers to our customers, shows the importance of a system of record for creative content in an AI-powered world."
Bynder reported growing adoption of its AI capabilities across enterprise customers. More than 1,400 organizations now use Bynder AI features, while subscriptions to the company's Agentic AI Platform increased threefold quarter over quarter.
The platform enables enterprises to deploy multiple AI agents that automate content workflows while maintaining governance, permissions, and human oversight required for enterprise environments.
According to Bynder, organizations are increasingly using AI to improve operational efficiency without compromising content quality or brand compliance.
Bynder showcased customer success stories through its third annual Spotlight Awards, recognizing 11 organizations for innovative Digital Asset Management deployments across ten award categories.
Among the winners, Specsavers received the 2026 Agentic AI Innovation Award for using Bynder AI Agents to automate metadata enrichment and improve content accessibility across its content supply chain.
The implementation enabled Specsavers to:
The awards demonstrate how enterprises are leveraging AI-powered DAM to improve productivity and maximize return on investment.
Innovation remained a key focus throughout the first half of 2026 as Bynder expanded its open and composable platform strategy.
New product developments include:
These enhancements are designed to provide both employees and AI systems with access to approved digital assets, metadata, and business rules, enabling faster and more consistent content creation and distribution.
To support continued product development, Bynder opened a new product and technology hub in Bangalore focused on software engineering, platform infrastructure, and developer experience.
The expansion strengthens the company's global technology footprint while accelerating development of AI-first capabilities designed to help enterprises transform content management into a strategic business advantage.
Looking ahead, Bynder will host Bynder Connect 2026 on September 9–10 in Amsterdam under the theme "The Power of the Community."
The conference will bring together customers, partners, and industry experts for customer-led keynote sessions, interactive workshops, and practical discussions focused on building AI-enabled content organizations and advancing enterprise Digital Asset Management strategies.
For more information on Bynder’s Digital Asset Management platform, visit: https://www.bynder.com/.
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