Blue Yonder, the AI company for supply chain, and Syndigo, a global leader in Product Experience Management (PXM) and product content solutions, today announced at Blue Yonder's ICON conference a strategic partnership to improve the efficiency of supply chain and store operations while improving customer satisfaction. The partnership combines Syndigo's enriched, GS1-aligned product content with Blue Yonder's supply chain solutions to help retailers and brands plan smarter and execute faster.
Syndigo connects more than 15,000 brands and 3,500 retailers through the industry's leading commerce data pool.
Partnership integrates Syndigo's trusted, validated product data into Blue Yonder workflows in real time.
One simple update within Syndigo cascades to every partner within the Blue Yonder Network.
Integration supports planogram creation, optimization, and compliance monitoring within Blue Yonder Space Planning.
Trusted data foundation powers agentic commerce from product discovery through fulfillment.
Blue Yonder serves more than 3,000 retailers, manufacturers, and logistics service providers.
“As retailers and brands work to improve collaboration across increasingly complex ecosystems, trusted product data is essential,” said Wayne Usie, chief strategy officer, Blue Yonder. “Through this partnership with Syndigo, we help customers close the gap between product information and supply chain intelligence, bringing trusted and reliable data into the Blue Yonder Network and Space Planning so planning and execution are built on accurate, customer-ready truth. That helps customers reduce exceptions and make more accurate decisions from supplier onboarding through in-store execution.”
“Blue Yonder plays a critical role in how many of the world's largest retailers plan, collaborate and execute,” said Stephen Kaufman, chief strategy & alliances officer, Syndigo. “Together, we're helping customers move away from fragmented data inputs and toward a single trusted source across all partners, reducing manual effort and ensuring products show up correctly everywhere.”
This partnership transforms how trading partners share and collaborate on product data. Using the integration, one simple update within Syndigo cascades to every partner within the Blue Yonder Network, resulting in significant efficiencies, cost savings and prevention of lost sales. Syndigo's trusted and validated, GS1-aligned product data flows directly into Blue Yonder workflows in real time, eliminating the manual data cleansing that delays onboarding, distorts demand signals and creates planning exceptions.
Within Blue Yonder Space Planning, the integration allows Syndigo to provide GS1-aligned dimensions, standardized images and validated attributes that support planogram creation, optimization and compliance monitoring. This helps customers build higher-confidence planograms on trusted data, resulting in faster resets, fewer exceptions, better performance, and measurable improvements in store execution compliance.
As agentic commerce reshapes how consumers discover, evaluate and purchase products, the quality of product data is increasingly what determines which retailer wins a sale. An AI agent making product recommendations or comparisons will favor items with the most accurate, complete and enriched product data, and bypass those with gaps, inconsistencies or missing context. The Blue Yonder and Syndigo partnership is built to help organizations compete and execute in exactly that environment. Together, they close the full agentic commerce loop, from the moment a consumer expresses intent to the moment a product arrives at their door.
Blue Yonder is the AI company for supply chain. As the world leader in end-to-end digital supply chain transformation, Blue Yonder offers a unified, AI-driven platform and multi-tier network that empowers businesses to operate sustainably, scale profitably, and delight their customers—all at machine speed. Blue Yonder's modern innovations and unmatched industry expertise help more than 3,000 retailers, manufacturers, and logistics service providers confidently navigate supply chain complexity and disruption.
Syndigo helps brands, retailers, and distributors drive growth and loyalty through exceptional product experiences. Connecting more than 15,000 brands and 3,500 retailers through the industry's leading commerce data pool, Syndigo delivers the most complete and composable Product Experience Management (PXM) and product MDM solutions. Companies rely on Syndigo to organize and enrich product data, publish it everywhere they sell, and optimize performance through AI‑powered insights.
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