Bloomreach, the AI company for personalized customer engagement, has announced that brands, technology partners, and agencies around the world have already built more than 200 agents using Loomi Connect, the integration foundation for its Loomi intelligence layer. Loomi Connect gives businesses a streamlined way to bring that intelligence into their existing systems and AI tools through ready-to-use connectors, webhooks, APIs, and the Model Context Protocol.
More than 200 agents have been built on Loomi Connect, now generally available to all Bloomreach customers and partners.
Loomi Connect's users grew 83% month over month during early access.
It now powers more than 200 agents and sees more than 50,000 weekly tool invocations.
More than 180 tools give compatible AI agents access to Bloomreach's analytics, search and marketing capabilities.
Agents can analyze performance, build segments, launch campaigns and take other approved actions, not just retrieve data.
Loomi Connect is used by brands including Groupon, SharkNinja and Investown.
"We know that closed systems take control away from marketing and ecommerce teams. So as CDPs move into the data warehouse and platforms like Braze may soon be absorbed into a closed ecosystem like Salesforce, who's making sure these teams can still build experiences that fit their brand and their customers?" said Raj De Datta, CEO and co-founder of Bloomreach. "As one of the last independent AI customer engagement companies for enterprises, we see it as our job to keep control in the hands of those building the personalized experiences customers love. Loomi Connect gives every marketing and ecommerce team an interoperable system, so the customer engagement decisions always remain theirs."
Loomi's intelligence, available to agents: More than 180 tools give compatible AI agents access to Bloomreach's analytics, search, and marketing capabilities, all embedded with Loomi, bringing customer context and performance insight into workflows built with Claude, ChatGPT, Gemini, Cursor, and other MCP-compatible frameworks.
From insight to action: Agents can analyze performance, build segments, launch campaigns, and take other approved actions, rather than simply retrieve data. For Bloomreach's search customers, core actions available in the product interface are also accessible through Loomi Connect.
Built for real-world ecosystems: Ready-to-use connectors, webhooks, and APIs link Loomi to commerce, content management, data, and loyalty systems, allowing teams to incorporate Bloomreach into the tools and workflows they already use.
Validated by builders: Loomi Connect's early momentum includes hackathons, won by Investown and Antavo, where hundreds of participants built agents on the platform.
About Bloomreach
Bloomreach personalizes the customer experience through Loomi, its agentic personalization platform. With apps spanning email, web, ads, search, and more, and agents spanning marketing and conversational shopping, Loomi brings real-time personalization to life at every customer touchpoint. From retail to financial services, hospitality to gaming, Loomi powers personalization for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.
