aytm (Ask Your Target Market) has announced the relaunch of its Lighthouse Academy, featuring the debut of the Learning Pal, an AI-powered learning agent integrated directly into the platform. This new tool allows users to bypass traditional documentation searches and support tickets by providing instant, contextual answers to research questions in plain language. The initiative is designed to support the expanding insights profession, enabling research leaders to empower cross-functional teams—including marketers and product managers—with the knowledge needed to contribute to organizational strategy.
Quick Intel
aytm relaunches Lighthouse Academy with the new "Learning Pal" AI assistant.
Learning Pal provides instant, natural-language answers and routes users to courses.
The platform introduces personalized learning paths tailored to specific professional roles.
New certification badges include Data Quality by Design and AI in Market Research.
Shareable LinkedIn credentials are now available for all upgraded certifications.
All updates are included in existing aytm subscriptions at no additional cost.
AI-Driven Support for the Insights Profession
The introduction of the Learning Pal reflects a broader industry shift toward AI integration, with research indicating that 76% of employees now utilize AI in their daily workflows. By serving as a 24/7 knowledgeable colleague, the AI agent allows research leaders to remain focused on high-level strategy while the platform handles in-the-moment technical and methodological queries. This ensures that the right knowledge is accessible to the right person at the exact moment it is needed, democratizing research capabilities across the enterprise.
Personalized Learning and Expertise Visibility
The reimagined Lighthouse Academy moves beyond a one-size-fits-all approach by offering personalized learning paths based on a user's specific role. To make team-wide expertise more visible, aytm has implemented a new badging system. These certifications cover critical modern research topics, such as Storytelling with Data and the aytm Core Platform. The inclusion of shareable LinkedIn credentials allows professionals to signal their specialized expertise to the broader market, strengthening the professional standing of internal research teams.
Seamless Integration and Accessibility
Designed to keep pace with the rapid evolution of research tools, these enhancements are available to all aytm customers immediately. The platform continues to support quantitative, qualitative, and hybrid research across a global sample of 100 million respondents. By including these advanced learning and enablement tools within the existing subscription model, aytm aims to foster a culture of continuous growth and understanding for brand, marketing, and innovation teams worldwide.
"Good research doesn't happen by accident. It happens when the right knowledge reaches the right person at the right moment. We built the Learning Pal to put the learner experience front and center so anyone can easily find what they need, when they need it, and get a personalized path to grow from there." — Katie Bernal, Senior Director, Learning & Enablement, aytm
About aytm
aytm is an AI-assisted insights platform that empowers brand, marketing, and innovation teams at the world's leading enterprises to move from curiosity to understanding. The platform brings together sample, survey authoring, data analysis, and insights delivery in one place, supporting quant, qual, and hybrid research across 100 million respondents in 50+ countries.
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