AXL, a Canadian venture studio transforming applied AI research into high-growth companies, has partnered with PUSH Media, an independent marketing and media agency, to launch STRATIS—an agentic AI operating system built for marketing intelligence and operations. STRATIS helps marketers and brand operators unify fragmented signals across paid, owned, and earned channels into a single mission control view. The platform continuously senses, reasons, and responds to real-time changes in campaign performance, creative effectiveness, audience behavior, competitive activity, and market signals, delivering transparent, data-driven recommendations that require explicit human approval before execution.
STRATIS addresses the growing challenge of scattered data and slow decision cycles in modern marketing. More than half (53%) of North American marketers cite data analysis and insights as their top bottleneck, with teams spending nearly a quarter of data-related time collecting information and another 22% analyzing it. STRATIS pulls these inputs into one environment, surfaces what matters in real time, and translates signals into clear, actionable recommendations—recalibrating budget, creative, and channel mix as market conditions evolve.
“PUSH understands the day-to-day realities of modern marketing operations, where teams are expected to move faster than most existing tools and reporting cycles allow,” said Daniel Wigdor, Co-Founder and CEO of AXL. “We are excited to partner with PUSH because they bring deep operator insight and a clear view of where AI can drive practical outcomes. STRATIS reflects our shared focus on developing human-centric systems that increase decision velocity without sacrificing accountability.”
STRATIS is designed specifically for complex, multi-channel programs in agencies and mid-market brands. By design, it remains human-governed—nothing executes without marketer approval, with full visibility into proposed changes and rollback options. Every decision is logged to build institutional memory over time. The platform stores data in clean-room environments per brand with no cross-sharing, ensuring compliance and data isolation.
“Our goal is not to add another AI layer of generic AI outputs, but to build an operating system that helps marketing teams gain a holistic, real-time view of their operations, providing them with smart insights that shorten the time to execution and growth,” said Kyle Verge, CEO of PUSH Media. “STRATIS represents the new frontier of agentic AI in marketing, and we’re proud to work with AXL, which brings a high calibre of applied AI research talent and venture-building discipline, to move the industry forward with innovation.”
The launch builds on PUSH’s proprietary PUSHTech™ platform and its growing client base, including Miele, Vans, Amy’s Kitchen, Falken Tires, Clover Leaf, Bumble Bee Seafoods, and Choice Hotels. STRATIS extends this foundation with agentic intelligence to drive faster, more adaptive marketing execution.
About AXL
AXL is a Canadian venture studio transforming world-class research into high-growth companies that shape the future of applied AI. Led by seasoned tech entrepreneurs and applied AI experts, AXL’s mission is to ensure Canada’s top breakthroughs are built and scaled at home. By connecting academia with real market demand and full-stack venture creation, AXL helps Canada move from invention to impact, anchoring talent, intellectual property, and long-term economic value within the country.
About PUSH Media
PUSH Media is a leading independent North American marketing agency built to help ambitious brands grow in increasingly complex markets. With offices across Canada and the United States, PUSH combines senior-led strategy, culture-first creative, and performance-driven media approach to actively manage campaigns across both U.S. and Canadian markets with ZeroWaste™. PUSH works with national and global brands across retail, food, travel, technology, and consumer categories, partnering at the intersection of brand, culture, and measurable business impact. The company is 50% female, 50% visible minority, and LGBTQIA2S+ owned.
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