Auxia, the Agentic Customer Journey Orchestration Platform, has announced it has delivered 100 billion cumulative decisions on behalf of its customers. The milestone reflects a broader market shift as marketing teams at large enterprises move beyond generative AI pilots and deploy autonomous systems that directly drive revenue. Auxia's platform of AI agents now powers 400 million autonomous decisions each day, processing 200 petabytes of first-party data annually while selecting content, optimizing timing, and determining next-best actions across channels like web, app, and email.
Auxia announced it has delivered 100 billion cumulative autonomous decisions, now processing 10 billion events and 400 million decisions daily.
In 2025, a single enterprise deployment generated $12 million in incremental revenue impact within its first year on the platform.
Customers saw click-through rates increase 5x and cross-sell lifetime value rise 84% compared to prior rules-based systems.
The platform scaled to handle peak loads of 15,000 queries per second, a 3x increase in capacity since early 2025.
Client roster expanded to include Atlassian, Assurant, The Guardian, Comcast, Mercari, MUFG, and NTT Docomo.
The company achieved 176% net dollar retention (NDR) and quadrupled headcount year-over-year.
The milestone of 100 billion decisions represents a fundamental shift in how enterprise marketing operates. Organizations are replacing rigid, rules-based marketing stacks with intelligent agents that optimize customer value in real time. Auxia's platform demonstrates that agentic AI delivers measurable top-line impact, not just operational efficiency.
"Enterprise leaders are replacing rigid, rules-based marketing stacks with intelligent agents that optimize customer value in real time. One hundred billion decisions is not just a scale milestone — it is proof that agentic AI delivers measurable top-line impact, not just operational efficiency," said Sandeep Menon, Co-Founder and CEO, Auxia.
Auxia's growth is anchored in documented business outcomes for its customers. In 2025, a single enterprise deployment generated $12 million in incremental revenue impact within its first year on the platform. Across the customer base, click-through rates increased 5x and cross-sell lifetime value rose 84% compared to prior rules-based systems, with implementations completed in weeks rather than months. One customer achieved a 50x increase in new sign-ups after replacing a rules-based personalization stack with Auxia's agent-driven approach.
The company secured and expanded partnerships with Fortune 500, Global 2000, and industry leaders across media, SaaS, insurance, mobile, and entertainment. The expanded client roster now includes Atlassian, Assurant, The Guardian, Comcast, Mercari, MUFG, and NTT Docomo.
Auxia delivered a steady cadence of product breakthroughs in 2025, transforming what marketing teams can accomplish with autonomous AI. The company launched a new Analyst agent capable of converting complex campaign data into natural language revenue insights, effectively giving every marketer a dedicated data scientist. A new AI-native interface brings decisioning, content generation, and insights into a single view, enabling marketing teams to manage AI-driven campaigns without technical resources.
The platform scaled to handle over 10 billion events per day, with peak loads of 15,000 queries per second, representing a 3x increase in capacity since early 2025.
Fueled by a strengthened team and deepening customer adoption, Auxia scaled rapidly across key dimensions of the business. Customers deployed Auxia across more teams, channels, and use cases, growing monthly decisions per customer 6x year-over-year and generating a robust 176% net dollar retention (NDR) rate.
The company quadrupled headcount year-over-year with several key hires. Rich Anstett joined as Chief Revenue Officer, bringing 25 years of experience leading global GTM teams across high-growth SaaS and enterprise software, including CRO roles at SmartRecruiters and Culture Amp. Other leaders include Yoshi Tsugu overseeing Auxia's presence in Japan; Eric Barbour as VP of Product Marketing; product manager Prinka Wadhwa; and engineering leads Nagaraj Hatti and Siddardha Garimella.
Auxia expanded operations to serve a growing international customer base, with offices now established in Palo Alto, Tokyo, and Bangalore. The company's momentum follows a $23.5 million Series A round led by VMG Technology Partners a year ago, which funded accelerated product development and enterprise go-to-market expansion.
"CMOs can finally achieve excellence in customer lifetime value. Auxia's ability to scale autonomous, 1:1 decisioning across billions of customer interactions is exactly the kind of capability shift we backed them to deliver," said Indy Guha, General Partner at VMG Technology Partners.
About Auxia
Auxia is an agentic marketing platform that autonomously determines the best experience for every customer, orchestrating cross-channel, real-time journeys across web, app, email, and SMS while optimizing for business goals like activation, retention, cross-sell, and lifetime value. Generating individual customer decisions at enterprise scale, Auxia has delivered over 100B decisions and processes over 400MM daily for Fortune 500 and global leaders like Atlassian, Comcast, and Assurant. Founded by former engineers and growth leaders at Google and Meta, Auxia is headquartered in Palo Alto and backed by VMG Technology Partners, MUFG Innovation Partners, Incubate Fund, Vela Partners, and Stage 2 Capital.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.