Demand generation strategy and solutions leader ANNUITAS, Inc. has launched its "Agentic Demand Generation for CEOs" executive education series – providing CEOs and P&L leaders with critical frameworks and executive education to help inspect and evaluate the effectiveness of their organizations' current demand generation programs, processes and systems. Targeted at companies with sales-led B2B and considered-purchase B2C go-to-market motions, the content series provides a phased, forward path for deploying agentic technologies to improve demand generation and overall go-to-market execution.
The series addresses several key agentic demand generation concepts. Business Case for Agentic Demand Generation: The executive guide, "Why a Tactical, Inside-out Approach to Agentic Demand Generation Is Killing Your Revenue Results and ROI," tackles underlying reasons why many agentic demand generation investments fail to deliver revenue lift. It looks at how companies can re-frame their demand generation approach through agentic technology, not simply automating outdated and/or under-performing GTM models, and provides benchmark numbers to help assess best-in-class revenue lift and ROI of agentic demand investments.
Operational Model for Agentic Demand Generation: The on-demand Webinar, "Engineering a Modern Agentic Demand Engine," co-presented by ANNUITAS COO Jennifer Harmel and ANNUITAS Ed-tech Practice Leader Dan Ginsberg, introduces P&L leaders to the concept of a modern Agentic Demand Engine: An orchestrated system that aligns market positioning, demand capability, data, content, technology, AI and buyer engagement into a unified growth strategy. Presenters emphasize importance of understanding buyer journeys, building conversation-track architectures and moving beyond campaign-centric marketing toward perpetual, always-on demand generation. The session also examines how agentic AI is transforming qualification, nurturing, personalization, orchestration and measurement.
Budget Planning and Organizational Design for Agentic Demand Generation: The next installment, an on-demand Webinar co-presented by ANNUITAS CEO Adam Needles and Benchmarker Founder Omar Akhtar, will dig into how GTM/demand budgets and organization must evolve to fully enable upside of agentic demand generation approach. Akhtar will cover key conversion and budgetary benchmarks, and Needles will outline what a best-in-class budget and organization look like in an agentic demand.
ANNUITAS has published several recent education pieces on agentic demand generation foundations, including GTM/Demand Funnel Evolution: "Updating (Not Abandoning) the B2B Demand Funnel Model for Agentic Demand"; GTM/Demand Technology Stack Architecture: "Building a Best-in-class Technology Stack for Agentic Demand"; and Driving Organizational Maturity for Agentic Demand Generation: "Taking a Phased Approach to Agentic Demand Maturity – Crawl, Walk, Run."
About ANNUITAS
ANNUITAS is the leading provider of AI-native Agentic Demand Engine strategy, implementation and optimization for both sales-led B2B and considered-purchase B2C go-to-market motions — guided via the ANNUITAS Demand Process and ANNUITAS Agentic Demand methodologies.
