Amber International Holding Limited, previously operating under the brand name Amber Premium, today announced that it is undertaking a fundamental business transformation into the new brand name AMBR. The transformed Company will operate as an agentic AI company dedicated to building specialized AI agents for finance, enterprise, and growth. The Company also announced the launch of Ambre, its flagship AI agent for personal finance, and the availability of MIA, its marketing AI agent, to enterprise clients.
Amber Premium transforms into AMBR, a Nasdaq-listed agentic AI company
Launches Ambre, flagship AI agent for personal finance with natural language portfolio insights
MIA marketing AI agent now available to enterprise clients
MIA has run 1,250+ automated workflows with 85% average turnaround time reduction
Built by team that founded Amber AI in 2017, bringing nearly a decade of experience
Additional agents expected later in 2026
AMBR is established by the same team that founded Amber AI in 2017, which later became Amber Group, bringing nearly a decade of experience across AI, financial markets, and technology into its next chapter. The Company combines AI-native builders with practitioners who have deep experience in financial markets and operating real-world businesses, bringing together advanced AI capabilities with real data, domain context, operational infrastructure, and real workflows to build agents for consequential use cases.
Software engineering has been an early proving ground for agentic AI, showing how AI models can move beyond generating answers to completing tasks when connected to the right tools, context, data, and permissions. However, applying this model to other domains is more complex, particularly in areas such as finance and marketing, where agents need to operate within domain-specific data, applicable constraints, established workflows, and risk parameters. AMBR was created to address this challenge by developing AI agents purpose-built for these domains.
"I started as Amber AI in 2017, then spent nearly a decade in markets learning where intelligence stops and consequence begins," said Michael Wu, Founder and CEO of AMBR. "I have spent my career at the intersection of technology and financial markets — from programming and building AI systems to operating businesses in some of the most demanding markets. That experience showed me the gap between intelligence and real-world consequences, and that is what our agents are built for. I am excited about building AMBR full time and supporting the Company as it enters its next chapter."
AMBR's first flagship product, Ambre, is designed to make personal finance more intelligent, conversational, and actionable. Users can explore their financial information in natural language, with Ambre delivering insights grounded in their actual holdings and interests alongside relevant market intelligence. Beyond answering questions, Ambre can turn a user's objective into an ongoing task carrying out the specific instructions they define and approve, analyzing portfolios across accounts and asset classes, monitoring relevant developments and conditions, and alerting users to developments that affect their holdings.
Ambre is now available by invitation, with verified clients of Amber Premium receiving first access. Interested users can join the waitlist on this website.
MIA, AMBR's specialized AI agent for marketing, is now available directly to enterprise clients. Originally developed and commercially tested within AMBR's businesses, MIA has run more than 1,250 automated workflows, cutting turnaround times by an average of 85% within four months of rollout.
MIA follows the same agentic model in a different domain, connecting market intelligence, content production, and distribution into a single workflow. It continuously monitors brands, competitors, market signals, social channels, news, and AI search results to identify relevant opportunities and risks. It then helps teams turn insights into actionable marketing outputs from research and strategic planning to content development, response planning, and distribution, with review and approval steps keeping users in control.
Together, Ambre and MIA demonstrate AMBR's approach of combining AI technology with domain expertise, data, and real-world workflows to build AI agents for specific use cases. The Company expects to introduce additional agents later in 2026.
About AMBR
AMBR (Amber International Holding Limited, Nasdaq: AMBR) is a Nasdaq-listed agentic AI company dedicated to building specialized AI agents for finance, enterprise, and growth, domains where the stakes are high and trust matters most. Founded by the team behind Amber AI in 2017, which later became Amber Group, AMBR combines AI technology with deep expertise in financial markets, real-world workflows, and trusted infrastructure. AMBR is building a portfolio of purpose-built AI agents designed around specific use cases and end-to-end workflows, designed to help individuals and organizations evaluate opportunities, generate insights for decision-making, and organize workflows from intent to action. Its flagship agents include Ambre, an AI agent for personal finance, and MIA, a marketing AI agent proven within AMBR's businesses.
About Ambre
Ambre is AMBR's flagship AI agent for personal finance. It brings together a user's financial portfolio across accounts and asset classes, interests, and financial context, filters market signals for what matters, and turns conversations into ongoing monitoring and tasks, helping users move from information to action with greater clarity.
About MIA
MIA is AMBR's marketing AI agent, built to make day-to-day marketing execution faster, smarter, and less manual. Developed and proven within AMBR's wholly-owned marketing businesses, iClick and CMRS, MIA is now available for direct client use.
